Periodic Reporting for period 1 - UEWC (Ubiqutek Electrical Weed Control (UEWC): An advanced electrical weed control device to be integrated with existing agricultural equipment, yielding a zero chemical, organic result at a reduced cost)
Période du rapport: 2015-12-01 au 2016-02-29
We have ratified our commercial strategy to integrate our electrical system with existing manufacturers of agricultural weeding machinery rather than reinvent the wheel, and have identified a number of manufacturers across Europe who are interested in partnering with us.
We have completed a voice of customer exercise and validated interest from our client base, and willingness to buy the technology by end users.
We have recognised that our customer base is dependent on purchases made by end users, and that the end users are most likely to make decisions to buy based on proven test results, which are independently verified. Later, word of mouth is expected to play a part as end users report experience of our technology. Our development plan allows for this testing and verification of results, and will realise the opportunity by quarter 4 of 2018.
Our ability to deliver these benefits will effectively offset the premium cost of the UEWC system, and enable us to gain a significant foothold in our chosen target market sectors.
We have confirmed that the technology development is low risk as we will be using technologies commonly used every day in a new application.
We are well placed to take full advantage of increasing resistance to herbicides and new regulatory restrictions on the use of chemical herbicides, and offer a solution which is practical and economic, with a number of key advantages over the currently available mechanical methods of weed control. We are unique in that our solution systemically kills weeds and does not disturb the soil around the weed or crop, thereby minimising new growth and spread of weeds.