In the completion of this Study, Ubiqutek has examined current market conditions and trends, and have reviewed the risks and opportunities of markets in different geographical areas. We have assigned priorities to protecting our Intellectual Property in those areas which provide the best fit for our business.
We have ratified our commercial strategy to integrate our electrical system with existing manufacturers of agricultural weeding machinery rather than reinvent the wheel, and have identified a number of manufacturers across Europe who are interested in partnering with us.
We have completed a voice of customer exercise and validated interest from our client base, and willingness to buy the technology by end users.
We have recognised that our customer base is dependent on purchases made by end users, and that the end users are most likely to make decisions to buy based on proven test results, which are independently verified. Later, word of mouth is expected to play a part as end users report experience of our technology. Our development plan allows for this testing and verification of results, and will realise the opportunity by quarter 4 of 2018.