Periodic Reporting for period 1 - Be-novative (A social application, which helps to generate ideas, solve problems while using the cyber-space and cyber-society)
Reporting period: 2016-03-01 to 2016-05-31
The focus of our work done was on SMEs proposing an innovative ICT concept, that is a software as a service applying new sets of rules, values and models which ultimately disrupt existing markets. The outcome of these tasks helped us to better understand the small organizations innovation needs that will lead us to develop our product and related services further to meet SMEs’ and nonprofits’ expectations and serve this new innovation market successfully.
The results allowed us to research different communication channels, such as e-DM campaigns, Facebook posts, LinkedIn posts and In-person workshops to significantly improve the be-novative commercialisation strategy that targets SMEs and nonprofits.
In the meanwhile we also conducted a technological feasibility study to assess the technological development need of the envisioned software solution that provides an effective and smooth user experience for SMEs and nonprofits identifying differences from our existing large enterprise sector clients.
As a third pillar, a clear and detailed benchmarking of best practices for online sales was also created and analyzed in order to make this way of reaching our future customers the catalyst of growing our presence in Europe and worldwide.