"We conducted 3 brainstorming sessions with the direct aim of gathering ideas on the innovation needs of SMEs. The #1 Top Idea in these brainstorming sessions with SME top level managers turned out to be the following one: „We should make the new improvement projects and ideas visible regularly for our employees and for our target custmers”. As SME top managers voted this idea to be the most impactful (9.72 / 10 points ) among the 119 ideas shared in total, this result indicates that be-novative has a high potential software solution that can answer the existing need of SMEs for showcasing their new project concepts and ideas on the be-novative software engaging both their employees and their target customers. Besides, we launched 3 brainstorming sessions at our public (community) platforms well. Two of the public brainstormings were organized as part of our partnership with OECD and aimed to attract people to share their ideas on entrepreneural ecosystems and inclusive societies while the third one was published to engage talented students with our Ambassador Program.
The results allowed us to research different communication channels, such as e-DM campaigns, Facebook posts, LinkedIn posts and In-person workshops to significantly improve the be-novative commercialisation strategy that targets SMEs and nonprofits.
In the meanwhile we also conducted a technological feasibility study to assess the technological development need of the envisioned software solution that provides an effective and smooth user experience for SMEs and nonprofits identifying differences from our existing large enterprise sector clients.
As a third pillar, a clear and detailed benchmarking of best practices for online sales was also created and analyzed in order to make this way of reaching our future customers the catalyst of growing our presence in Europe and worldwide.
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