Periodic Reporting for period 2 - Science Uncovered (Science Uncovered)
Período documentado: 2017-01-01 hasta 2017-12-31
To build on the experience of the previous years to aid the delivery of at least ten captivating events in five locations across the UK in 2016 and 2017;
o To tackle existing public stereotypes of researchers;
o To create greater public awareness of the role of researchers and the value of science ;
o To inspire the next generation of young researchers and demonstrate the varied roles and opportunities open to them for careers within science;
o To deliver deep public engagement with research as well as establish a greater dialogue between researchers and the wider public to further increase awareness of science and how future science benefits both European and global society;
o To increase the public understanding of and engagement with science using a range of public engagement formats and including media outlets;
o To increase both the depth and breadth of the interactions with the public as well as to increasing the diversity of topics that can be offered to the public;
o To appeal to and suit a wide range of audiences, catering for different learning styles and backgrounds;
o To generate rewarding and inspiring experiences for both members of the public and researchers at ten distinct ERN events across five locations in the UK (London, Tring, Manchester, Newcastle and Belfast) ;
o To maximise the opportunities for direct individual, face-to-face, interaction between researchers and participants
o To inspire enthusiasm in participants and fostering their long-term engagement with research, including the possibility of undertaking science careers with mobility, and inspiring enthusiasm in scientists for more extensive engagement with the public;
The project has reached its objectives and proved to be successful.
o To tackle existing public stereotypes of researchers;
o To create greater public awareness of the role of researchers and the value of science ;
o To inspire the next generation of young researchers and demonstrate the varied roles and opportunities open to them for careers within science;
o To deliver deep public engagement with research as well as establish a greater dialogue between researchers and the wider public to further increase awareness of science and how future science benefits both European and global society;
o To increase the public understanding of and engagement with science using a range of public engagement formats and including media outlets;
o To increase both the depth and breadth of the interactions with the public as well as to increasing the diversity of topics that can be offered to the public;
o To appeal to and suit a wide range of audiences, catering for different learning styles and backgrounds;
o To generate rewarding and inspiring experiences for both members of the public and researchers at ten distinct ERN events across five locations in the UK (London, Tring, Manchester, Newcastle and Belfast) ;
o To maximise the opportunities for direct individual, face-to-face, interaction between researchers and participants
o To inspire enthusiasm in participants and fostering their long-term engagement with research, including the possibility of undertaking science careers with mobility, and inspiring enthusiasm in scientists for more extensive engagement with the public;
The project has reached its objectives and proved to be successful.
Awareness campaign Work Package 1 - Overview of the results
o Conception, production and display of promotional material (posters, programmes, flyers, postcards) posters distributed to London based Universities;
o Publication of advertising in printed press (Guardian, Time Out);
o Publication of press releases and interviews;
o Public advertising (outdoors display of posters in South Kensington, Tring, venues around Belfast and the greater Belfast area, Belfast museum, and Manchester city centre, university of Manchester campus and Manchester museum, libraries and cafés banners on the venues' premises and outside supermarket in Tring) in London;
o Announcement and promotion in Museums’ e-newsletter;
o Press and specialist marketing, notably through Creative Tourist in Manchester;
o Promotion in the framework of Manchester "European City of science";
o Constant updating of project website (Tailored to provide an overview of the event and its activities, with focus on highlight specimens and participants, news articles and discover pieces, supported by teams of experts, with designated web pages and additional promotion from the NHM’s popular homepage);
o Inclusion of an animated Science Uncovered promotion in the Museum’s onsite posters and digital displays for 1 month until the day of the event;
o Publication on social networks:
o Facebook: 6 posts, reach of 193.771 and 2.498 engagements;
o Facebook Event calendar listing for South Kensington, with reach of 42.600 and 1.164 total responses, Tring: reach 30.488 and 667 responses;
o Twitter: 12 Tweets from @NHM_London ;
o Digital advertising, including Google Adwards and Facebook ads from the Museum;
o Promotion through the Museum’s onsite digital screens, and the NHM magazine;
o Cooperation with other coordinators to ensure that our social media activity features some of the excitements taking place across the EU by featuring other ERN projects;
o Targeted school marketing campaign, including a teachers’ e-mail;
o About 10 million people made aware about the European Researchers' Night and its objectives.
Activities during the Night Work Package 2 - Overview of the results
o Organisation and offer of the activities as described in the Grant Agreement Annex I Part B, namely:
o 32 Science stations covering 40 different areas of research;
o Wide range of formats, continuing successful storytelling from 2016 and new immersive game;
o EU corner in relaxed cafe ;
o Active involvement of 420 researchers, of whom:
o 20 having benefitted from MSC schemes;
o 26 having benefitted From another EU support, under FP 7 or HORIZON 2020;
o A total of 7.316 visitors having taken part in the activities offered, namely:
o 4;230 in London;
o 277 in Tring;
o 644 in Manchester;
o 1.081 in Newcastle
o 1.084 in Belfast.
o Conception, production and display of promotional material (posters, programmes, flyers, postcards) posters distributed to London based Universities;
o Publication of advertising in printed press (Guardian, Time Out);
o Publication of press releases and interviews;
o Public advertising (outdoors display of posters in South Kensington, Tring, venues around Belfast and the greater Belfast area, Belfast museum, and Manchester city centre, university of Manchester campus and Manchester museum, libraries and cafés banners on the venues' premises and outside supermarket in Tring) in London;
o Announcement and promotion in Museums’ e-newsletter;
o Press and specialist marketing, notably through Creative Tourist in Manchester;
o Promotion in the framework of Manchester "European City of science";
o Constant updating of project website (Tailored to provide an overview of the event and its activities, with focus on highlight specimens and participants, news articles and discover pieces, supported by teams of experts, with designated web pages and additional promotion from the NHM’s popular homepage);
o Inclusion of an animated Science Uncovered promotion in the Museum’s onsite posters and digital displays for 1 month until the day of the event;
o Publication on social networks:
o Facebook: 6 posts, reach of 193.771 and 2.498 engagements;
o Facebook Event calendar listing for South Kensington, with reach of 42.600 and 1.164 total responses, Tring: reach 30.488 and 667 responses;
o Twitter: 12 Tweets from @NHM_London ;
o Digital advertising, including Google Adwards and Facebook ads from the Museum;
o Promotion through the Museum’s onsite digital screens, and the NHM magazine;
o Cooperation with other coordinators to ensure that our social media activity features some of the excitements taking place across the EU by featuring other ERN projects;
o Targeted school marketing campaign, including a teachers’ e-mail;
o About 10 million people made aware about the European Researchers' Night and its objectives.
Activities during the Night Work Package 2 - Overview of the results
o Organisation and offer of the activities as described in the Grant Agreement Annex I Part B, namely:
o 32 Science stations covering 40 different areas of research;
o Wide range of formats, continuing successful storytelling from 2016 and new immersive game;
o EU corner in relaxed cafe ;
o Active involvement of 420 researchers, of whom:
o 20 having benefitted from MSC schemes;
o 26 having benefitted From another EU support, under FP 7 or HORIZON 2020;
o A total of 7.316 visitors having taken part in the activities offered, namely:
o 4;230 in London;
o 277 in Tring;
o 644 in Manchester;
o 1.081 in Newcastle
o 1.084 in Belfast.
Overview of the results
o Collection, analysis and processing of 287 feedbacks through online surveys and paper questionnaires;
o Main conclusions:
o Typology of visitors: 68,1 % female, 90 % without children under 16, 96,5 % living, working or studying in the United Kingdom, 51 % newcomers to the night, 65 % having already visited the museum in the past;
o Overall positive feedback about the event (interest, activities, contacts with researchers, schedule, venues, concrete organisation): 89 % satisfied in London, 100 % in Tring, Manchester and Newcastle;
o Increased awareness of the key role of researchers and the benefits research brings to society (76 %);
o Increased interest for science: 87 % responders;
o Gain of science knowledge;
o Social importance of the events (meeting friends and family, enjoying a drink…to be used for future marketing of events;
o Main outcomes delivered: Meeting and talking with enthusiastic and passionate scientists, and unusual access to authentic specimens from our collections
o Most impactful activities: tours and talks, science stations, story telling
o Entirely new strand of activity immersive game
o Engagement of professional actors, artists and performers to enliven the space through pop-up performances across the site, derived through exchange between performers and researchers to ensure that they remain true to the actual research.
o Collection, analysis and processing of 287 feedbacks through online surveys and paper questionnaires;
o Main conclusions:
o Typology of visitors: 68,1 % female, 90 % without children under 16, 96,5 % living, working or studying in the United Kingdom, 51 % newcomers to the night, 65 % having already visited the museum in the past;
o Overall positive feedback about the event (interest, activities, contacts with researchers, schedule, venues, concrete organisation): 89 % satisfied in London, 100 % in Tring, Manchester and Newcastle;
o Increased awareness of the key role of researchers and the benefits research brings to society (76 %);
o Increased interest for science: 87 % responders;
o Gain of science knowledge;
o Social importance of the events (meeting friends and family, enjoying a drink…to be used for future marketing of events;
o Main outcomes delivered: Meeting and talking with enthusiastic and passionate scientists, and unusual access to authentic specimens from our collections
o Most impactful activities: tours and talks, science stations, story telling
o Entirely new strand of activity immersive game
o Engagement of professional actors, artists and performers to enliven the space through pop-up performances across the site, derived through exchange between performers and researchers to ensure that they remain true to the actual research.