Awareness campaign Work Package 1 - Overview of the results
o Conception, production and display of promotional material (posters, programmes, flyers, postcards) posters distributed to London based Universities;
o Publication of advertising in printed press (Guardian, Time Out);
o Publication of press releases and interviews;
o Public advertising (outdoors display of posters in South Kensington, Tring, venues around Belfast and the greater Belfast area, Belfast museum, and Manchester city centre, university of Manchester campus and Manchester museum, libraries and cafés banners on the venues' premises and outside supermarket in Tring) in London;
o Announcement and promotion in Museums’ e-newsletter;
o Press and specialist marketing, notably through Creative Tourist in Manchester;
o Promotion in the framework of Manchester "European City of science";
o Constant updating of project website (Tailored to provide an overview of the event and its activities, with focus on highlight specimens and participants, news articles and discover pieces, supported by teams of experts, with designated web pages and additional promotion from the NHM’s popular homepage);
o Inclusion of an animated Science Uncovered promotion in the Museum’s onsite posters and digital displays for 1 month until the day of the event;
o Publication on social networks:
o Facebook: 6 posts, reach of 193.771 and 2.498 engagements;
o Facebook Event calendar listing for South Kensington, with reach of 42.600 and 1.164 total responses, Tring: reach 30.488 and 667 responses;
o Twitter: 12 Tweets from @NHM_London ;
o Digital advertising, including Google Adwards and Facebook ads from the Museum;
o Promotion through the Museum’s onsite digital screens, and the NHM magazine;
o Cooperation with other coordinators to ensure that our social media activity features some of the excitements taking place across the EU by featuring other ERN projects;
o Targeted school marketing campaign, including a teachers’ e-mail;
o About 10 million people made aware about the European Researchers' Night and its objectives.
Activities during the Night Work Package 2 - Overview of the results
o Organisation and offer of the activities as described in the Grant Agreement Annex I Part B, namely:
o 32 Science stations covering 40 different areas of research;
o Wide range of formats, continuing successful storytelling from 2016 and new immersive game;
o EU corner in relaxed cafe ;
o Active involvement of 420 researchers, of whom:
o 20 having benefitted from MSC schemes;
o 26 having benefitted From another EU support, under FP 7 or HORIZON 2020;
o A total of 7.316 visitors having taken part in the activities offered, namely:
o 4;230 in London;
o 277 in Tring;
o 644 in Manchester;
o 1.081 in Newcastle
o 1.084 in Belfast.
