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Enabling an Open Innovation Model for EU Toy Industry SMEs through Co-Creation with FabLabs, Safety Experts and Customer Communities

Objective

Toys market in EU (and globally) is characterized by the domination of a limited number of huge global brands, even though 99% of EU toy manufacturing companies are SMEs. Thus SMEs need to find new ways to strengthen their position, against large competitors. In this context, ToyLabs envisions to introduce a new model that will innovate on the value network of SMEs, towards the direction of changing their market positioning & prospects in the Toy Industry, overcoming obstacles like geographical barriers and fragmented markets. In particular, a multi-stakeholder co-creation network will be created, supported via an open ICT platform, that will bring together a toy manufacturer with other key players of the toy industry value network – FabLabs, Toy Security Experts and End Customers- to collaborate closely for the provision of new toys, that will be user-oriented, will respond to a clear market demand and will be probably addressed to multiple markets. Through ToyLabs approach, each involved stakeholder is expected to offer his valuable perspective that will open up new opportunities for SMEs. Taking advantage of the platform, a toy manufacturer will be able to collect multi-source feedback on new product concepts & designs, through iterative cycles where the initial idea is firstly co-designed with FabLabs, validated by toy safety experts and evaluated by prospective customers both virtually (via augmented reality technologies) and actually (based on prototypes). The main outcomes of the project will be the creation of the ToyLabs collaboration network, based on an innovative ICT enterprise collaboration platform, enriched with added value services utilising state-of-play emerging ICT technologies (e.g. social analytics, augmented reality) and a complete methodological approach to support the operation of the network in order to offer to any SME Toy Manufacturer the opportunity to initiate an alternative process for the creation of new, innovative products.

Call for proposal

H2020-ICT-2016-2017

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Sub call

H2020-ICT-2016-1

Coordinator

ASOCIACION DE INVESTIGACION DE LA INDUSTRIA DEL JUGUETE CONEXAS Y AFINES
Net EU contribution
€ 273 450,00
Address
Avenida De La Industria 23
03440 Ibi (Alicante)
Spain

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Region
Este Comunitat Valenciana Alicante/Alacant
Activity type
Research Organisations
Non-EU contribution
€ 0,00

Participants (8)

SINGULARLOGIC ROMANIA COMPUTER APPLICATIONS SRL
Romania
Net EU contribution
€ 44 187,50
Address
Str Muntii Tatra 4-10 Et.3
011078 Bucuresti

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Region
Macroregiunea Trei Bucureşti-Ilfov Bucureşti
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 18 937,50
Third-party

Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.

SINGULARLOGIC ANONYMI ETAIREIA PLIROFORIAKON SYSTIMATON KAI EFARMOGONPLIROFORIKIS

Participation ended

Greece
Net EU contribution
€ 25 375,00
Address
Achaias 3 & Troizinias
14564 Nea Kifisia

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Region
Βόρειος Τομέας Αθηνών Aττική Αττική
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 10 875,00
ETHNICON METSOVION POLYTECHNION
Greece
Net EU contribution
€ 204 875,00
Address
Heroon Polytechniou 9 Zographou Campus
157 80 Athina

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Region
Κεντρικός Τομέας Αθηνών Aττική Αττική
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00
SPOT DESIGN SRL
Romania
Net EU contribution
€ 42 000,00
Address
Sos. Oltenitei, Nr. 234, Bloc 58, Scara 2, Etaj 7, Sectorul 4
041329 Bucharest

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Region
Macroregiunea Trei Bucureşti-Ilfov Bucureşti
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 18 000,00
START SMART SRL
Italy
Net EU contribution
€ 148 750,00
Address
Via Luigi Carluccio 13
73100 Lecce

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Sud Puglia Lecce
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 63 750,00
KAINOTOMIES VERDE KIVIKA LOGIKA PAICHNIDIA ANONIMI EMBORIKI KAI VIOMICHANIKI ETAIRIA
Greece
Net EU contribution
€ 87 500,00
Address
Chiliomodi
20008 Korinthos

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Κορινθία Πελοπόννησος Κεντρική Ελλάδα
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 37 500,00
INDUSTRIA AUXILIAR JUEMA SL
Spain
Net EU contribution
€ 41 562,50
Address
C/ Jaime I Sn
03430 Onil

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Este Comunitat Valenciana Alicante/Alacant
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 17 812,50
SINGULARLOGIC ANONYMI ETAIREIA PLIROFORIAKON SYSTIMATON KAI EFARMOGONPLIROFORIKIS
Greece
Net EU contribution
€ 132 125,00
Address
Achaias 3 & Troizinias
14564 Nea Kifisia

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Region
Βόρειος Τομέας Αθηνών Aττική Αττική
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 56 625,00