Catch what you watch; a game-changer technology that will change how people watch TV and revolutionise in-movie advertising and product placement

Información del proyecto

TOUCHVIE

Identificador del acuerdo de subvención: 733544

DOI

10.3030/733544

Proyecto cerrado

Fecha de la firma de la CE 27 Julio 2016

Fecha de inicio 1 Julio 2016

Fecha de finalización 30 Septiembre 2017

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Coste total

€ 2 182 500,00

Aportación de la UE

€ 1 527 750,00

Coordinado por

TAGSONOMY SL
Spain

Periodic Reporting for period 2 - TOUCHVIE (Catch what you watch; a game-changer technology that will change how people watch TV and revolutionise in-movie advertising and product placement)

Período documentado: 2017-03-01 hasta 2017-09-30

Resumen del contexto y de los objetivos generales del proyecto

Touchvie intends to change the way people watch TV while at the same time creates a new and much more optimized channel for e-commerce platforms, digital advertising agencies and brands.
Be it a broadcast TV channel, VoD platform or any other source, users can interact with the movie or TV-series that are watching via the Touchvie App (2nd screen) or directly on the 1st screen. Touchvie works completely independent from the producers, broadcasters or devices. With Touchvie any element/object on the screen (Actors, locations, music, cars, art, history, furniture, curiosities…. until 20 categories) becomes accessible to users’ with a great user experience. At the same time users watch it, Touchvie allows them to know about it (first tap) share it or buy it (second tap). As we will see later, Touchvie is placed at a two-sided market in which:
- Touchvie responds clear needs from end users (Audiovisual content consumers).
- Touchvie offers a disruptive channel for e-commerce platforms, digital advertising agencies and brands to reach end users (product placement, in-movie ads, non-invasive to users since it is launched only when users want to solve a doubt, share, buy something they have seen).

The main objectives of this project are:
- Upscale technology applying a new architecture and integrating improved software (further details in section 1.3 and WP2):
- Build a network of commercial stakeholders in order to support Touchvie market expansion strategy.
- Improve and fine-tune the business model.
- Design and implement an international market-oriented dissemination and communication plan for the product.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

"During the first period work performed can be summarised as:
- Technology upgraded: 4 modules of Tagvie have been successfully evolved towards the target result making them work much more automatically and efficiently.
- The product image, brand and communication plan have been updated from Touchvie to ""dive"". A communication plan focused on the new brand has been produced.
- Strategic agreements with large commercial stakeholders have been negotiated (two already signed) in order to provide us support for the wider market launch.
- Communication actions performed: Presence in +10 events and +200 publications and references in digital means."

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

The progress achieved is two-fold. On the one hand the technology has been evolved thanks to computer vision, artificial intelligence and modules optimisation (merging and combining some of them). On the other hand the company has also advanced in setting up the necessary pre-commercial agreements to reach the expected socio-economic impact during the commercial phase as soon as dive is launched to the market.

New product logo

New Product site and value proposition