D7.1 Attended 4 different shows with Trapview branded booth
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T7.1 Exhibitions at industry fairs: Exhibitions and agriculture industry fairs have been the main channels of business lead generation. We will continue to exhibit at the most important shows such as Fruit Logistica Berlin, ABIM Basel, Fruit Attraction Madrid, etc. as these shows are the main meeting point of growers, advisers and agrochemical companies.
D6.4 Marketing and promotional materials
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T6.4 Promotion and marketing activities: Promotion and marketing activities will be closely related to Communication and dissemination work package and Sales activities, supporting them by preparing marketing and other supporting materials, making market communication policies and plans, supervising use of Trapview branding and corporate identity elements.
D7.2 3 specialized events organized for researchers and agriculture advisers
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T7.2 Organizing events promoting good practices in insect monitoring: Because of the relatively fresh approach in agriculture, automated pest monitoring still needs to be widely recognized as a good practice. Therefore we will lead the way in opening the market with specialized events that will educate the importance of optimized and timely spraying by using automated insect monitoring.
D7.3 3 presentations at major industry conferences
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T7.3 Attend and speak at conferences: One of our main goals is to position ourselves as leading opinion makers in automated insect monitoring. We are planning to achieve this with attending and actively contributing at specialized conferences. We want to influence the researchers and agriculture advisers to promote the best practices in insect monitoring.
D7.4 3 training courses for distributors and customers
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T7.4 Distributor training: Creation of the network of traps is a complex task depending on the quality of trap installation. A close cooperation with existing and new distributors will be needed, therefore the distributor training is crucial for successful implementation of the trap network.