EXPECTED TECHNICAL OUTCOMES:
- Better performance in indoor and outdoor applications by improving the anti-pollution and the energy efficiency functionalities, saving on air conditioning costs.
- AIRLITE will be available in almost every colour, including a transparent paint applicable onto every material.
- Reducing the labour and maintenance costs by easing the correct application of AIRLITE.
EXPECTED COMMERCIAL OUTCOMES:
- To position AIRLITE as a reference brand in the paints and coatings market.
- To multiply the current income of the company by 40 fold and the number of employees by 10 fold by 2022.
- To boost AM Technology’s growth in the next few years, propelling the company to take off and grow sustainably.
MAIN ECONOMIC BENEFITS:
- Reduction of health costs due to anti-pollution functionality: According to the OECD, air pollution is costing the world's most advanced economies, including India and China, $3.5 trillion per year. The economic benefits brought by AIRLITE due to its air purification capabilities are difficult to quantify from an economic perspective, but in the medium to long term there will be substantial economic benefit created by the expected wide use of AIRLITE, linked to the reduction of the pollution levels (effective reduction of 80-90% NOx based on ISO and UNI standards, and reduction of chemical and biological pollutants by 50 – 99.9%) and the consequent reduction of healthcare costs.
- Increase of productivity of employees due to anti-pollution functionality: The capability of AIRLITE to keep air quality levels high in indoor environments has an impact on keeping the productivity of people working in those spaces high, which results in creating economic benefit for the companies that own those spaces. To confirm it, a recent certification has been created in US, it is called WELL building certification and it includes all the parameters (included AIR condition) that are good for the employee.
- Reduction of energy consumption due to high solar reflectance functionality: AIRLITE is a paint technology with high solar reflectance (SRI of 109). The tests carried out with the new formulation with an important customer in Bangkok showed an important reduction on temperature with Airlite with the consequence of an important reduction on energy consumption for air conditioners. This will give to the customers an important ROI.
- Reduction of maintenance costs due to aesthetic functionality: Considering that the AIRLITE products’ lifetime is twice that of normal paints, which translates into a 50% saving in repainting costs (materials + labour costs). This saving is reinforced by the AIRLITE’s self-cleaning characteristics that contribute to keeping the surfaces cleaner – facades and walls become self-cleaning and smells are eliminated - which allows further extensions to the repainting cycles.
INVOLVEMENT OF STAKEHOLDERS:
- Universities
- Certification entities
- Local partners: Sales agents, resellers, building material traders and importers, etc.
- Influencers, usually sourced from the construction Industry: Architects, Developers, Engineering specifiers, Green Building Council
- End users: Public bodies in charge of outdoor air quality, owners/ managers of public and private spaces with special indoor air quality requirements or needs, end users of the construction and energy efficiency sectors
