Empowering Business Flights

Información del proyecto

SCRAMJET

Identificador del acuerdo de subvención: 745079

DOI

10.3030/745079

Proyecto cerrado

Fecha de la firma de la CE 20 Noviembre 2016

Fecha de inicio 1 Diciembre 2016

Fecha de finalización 31 Mayo 2017

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies – Space

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

WATERDOG LDA
Portugal

Periodic Reporting for period 1 - SCRAMJET (Empowering Business Flights)

Período documentado: 2016-12-01 hasta 2017-05-31

Resumen del contexto y de los objetivos generales del proyecto

The goal of the SCRAMJET innovation project is to build a web and mobile platform that allows business travellers (BTs) to better plan their flights by making better use of their time to meet existing or new potential clients, partners or providers.
SCRAMJET provides a networking solution to business people travelling to business events (e.g. exhibit or visit an industry trade-show) enabling event participants to meet each other, during their waiting times on take-off, flight connections and landing.
The work, funded under EC SME Instrument stage 1, was focused on performing in-depth business assessments (market, business model, business scenarios, IPR and go-to-market studies) to validate the initial SCRAMJET assumptions; contact with relevant stakeholders; and analyse user needs.
In parallel, the technical assessments (GNSS/EO feasibility analysis and User Interface (UI)/User Experience (UX) design concepts study) and product development was performed under ESA BIC support and WATERDOG’s own investment.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

Activities included a Market study to identify the best market strategy; several business model studies, to improve and validate SCRAMJET’s business model; an IPR assessment, to study IP protection measures for relevant concepts; a Go-to-market strategy validation to study business tactics and launch conditions; and validation of business models and stakeholders interest (airlines, event organisers, venues, airports, etc.). This validation was operational: first approaches to sales and communications channels, particularly by interviewing the stakeholders, to validate if our vision can be implemented or if it needs to be adapted.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

The study confirmed interest from business travellers and other stakeholders, while the projections point to a significant business opportunity: more than 12 M€ of revenue in 2022.
SCRAMJET’s go-to-market strategy relies on partnerships with event organisers that will suggest its use as added-value service to event participants. Additionally, online marketing advertising and content marketing campaigns will be performed, targeted at participants of large-scale events. SCRAMJET role will be in planning travel and estimate post-travel impact: using SCRAMJET a user can plan which travel plan maximises business meeting opportunities (e.g. timing and flight exchange hub selection) and predict the post-travel potential impact e.g. in terms of number of business meetings expected before, during, and after an event.

Availability criteria

Search Results

Flight Confirmation page

Events Criteria

Business opportunity criteria

Flight Searcher

Main Page

Menu Options

Calendar

Detailed information on selected flight