Empowering Business Flights

Informations projet

SCRAMJET

N° de convention de subvention: 745079

DOI

10.3030/745079

Projet clôturé

Date de signature de la CE 20 Novembre 2016

Date de début 1 Decembre 2016

Date de fin 31 Mai 2017

Financé au titre de

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies – Space

Coût total

€ 71 429,00

Contribution de l’UE

€ 50 000,00

Coordonné par

WATERDOG LDA
Portugal

Periodic Reporting for period 1 - SCRAMJET (Empowering Business Flights)

Période du rapport: 2016-12-01 au 2017-05-31

Résumé du contexte et des objectifs généraux du projet

The goal of the SCRAMJET innovation project is to build a web and mobile platform that allows business travellers (BTs) to better plan their flights by making better use of their time to meet existing or new potential clients, partners or providers.
SCRAMJET provides a networking solution to business people travelling to business events (e.g. exhibit or visit an industry trade-show) enabling event participants to meet each other, during their waiting times on take-off, flight connections and landing.
The work, funded under EC SME Instrument stage 1, was focused on performing in-depth business assessments (market, business model, business scenarios, IPR and go-to-market studies) to validate the initial SCRAMJET assumptions; contact with relevant stakeholders; and analyse user needs.
In parallel, the technical assessments (GNSS/EO feasibility analysis and User Interface (UI)/User Experience (UX) design concepts study) and product development was performed under ESA BIC support and WATERDOG’s own investment.

Travail effectué depuis le début du projet jusqu’à la fin de la période considérée dans le rapport et principaux résultats atteints jusqu’à présent

Activities included a Market study to identify the best market strategy; several business model studies, to improve and validate SCRAMJET’s business model; an IPR assessment, to study IP protection measures for relevant concepts; a Go-to-market strategy validation to study business tactics and launch conditions; and validation of business models and stakeholders interest (airlines, event organisers, venues, airports, etc.). This validation was operational: first approaches to sales and communications channels, particularly by interviewing the stakeholders, to validate if our vision can be implemented or if it needs to be adapted.

Progrès au-delà de l’état des connaissances et impact potentiel prévu (y compris l’impact socio-économique et les conséquences sociétales plus larges du projet jusqu’à présent)

The study confirmed interest from business travellers and other stakeholders, while the projections point to a significant business opportunity: more than 12 M€ of revenue in 2022.
SCRAMJET’s go-to-market strategy relies on partnerships with event organisers that will suggest its use as added-value service to event participants. Additionally, online marketing advertising and content marketing campaigns will be performed, targeted at participants of large-scale events. SCRAMJET role will be in planning travel and estimate post-travel impact: using SCRAMJET a user can plan which travel plan maximises business meeting opportunities (e.g. timing and flight exchange hub selection) and predict the post-travel potential impact e.g. in terms of number of business meetings expected before, during, and after an event.

Availability criteria

Search Results

Flight Confirmation page

Events Criteria

Business opportunity criteria

Flight Searcher

Main Page

Menu Options

Calendar

Detailed information on selected flight