Work performed during the project:
1) Market feasibility study
Market survey and analysis with desktop research (market reports) and information obtained from end-users to expand initial market research, containing segmentation, market forces and competition. Target segments were selected, with commercialisation/dissemination plan for each
End-user studies surveys and interviews were performed to estimate market penetration. Interaction with target clients to gather their preferences, willingness to pay and acceptable price.
Regulatory framework and IP protection – freedom to operate analysis with regulatory ranking.
Partners search – selection of technological, pilot, commercialisation and dissemination partners in target segments.
Assessment of commercial risks.
2) Technological feasibility study
User requirements – identified processes and constraints (use cases) in different market segments.
Technical gap analysis – compared current technology status with user requirements and identified key features to be implemented (based on cost/benefits analysis, including scaling costs).
Assessment of technological risks.
3) Elaborate Business Plan
The initial business plan was updated to include results of the tasks above: detailed marketing/dissemination and commercialisation plan, market research and financial plan that will result in the maximum permissible resources to bring DASHIN platform into the market, considering all costs involved and project profitability.
The result of the Feasibility Study show that this project is critical for the growth of our company. DASHIN is possible, feasible, viable, profitable and sustainable, and identified risks are being mitigated. The project is a GO.
