Objective
The popularity of touch screen devices for viewing video opens new opportunities for TV broadcasters, publishers and media companies to engage, measure and monetise viewers. Interacting with the video provides a fun viewing experience and increases viewing session time, which in turn gives video channels commerce opportunities worth hundreds of millions. However, broadcasters and video content owners lack the knowledge, resources and technologies to create such interactive experiences.
Irish SME, Axonista, develops technologies that allow all media companies to deliver interactive experiences to their audience. Axonista’s award-winning Ediflo is the complete platform for creating, managing and distributing a new generation of video-based interactive digital experiences. Ediflo contains all the necessary tools for developing interactive video apps for smart devices running on all major platforms. Building the apps is made simple and fast, with very little friction in setting up an interactive video service.
Axonista has already delivered nearly 40 apps to well-known large TV broadcasters and video start-ups in Europe and the US. These apps have provided measurable benefits to Axonista clients, leading to numerous new orders.
The funding for this project will facilitate building a product called Ediflo Pro – based on the validated Ediflo technology – which will enable customers to launch new video apps in a matter of hours. Axonista will build analytics tools that enable broadcasters to make fact-based decisions about their programmes. The EDIFLO PRO project supports the implementation of a new product sales business model to enable global scale-up of Axonista activities.
As a result of the project, Axonista will have a product that can be sold via an annual subscription model. The product will enable worldwide rapid uptake of interactive video, disrupting the TV markets just like colour TV did once. It will enable us to reach annual turnover of €80 million by 2021.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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- social sciences economics and business business and management business models
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-2 - SME instrument phase 2
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2016-2017
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
D02 Dublin
Ireland
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.