Zeeko’s mission with the iSAFE Project is to launch Appyness Online; a new digital wellbeing education platform where children teach each other Internet safety.
More and more children are using the Internet at a younger age. Children’s safety on the Internet has been identified by the EU as a significant risk to our children. The EU recognises the need for an effective education programme to highlight online risks to children and to equip children with the tools to deal with these risks effectively. However, to this day no effective solution to this problem has been developed and according to the EU, 4 in 10 children in Europe have encountered online risk, for example cyberbullying and being exposed to user generated content promoting anorexia, self-harm, drug-taking or suicide. These risks have a major impact on our children.
The cyber security market is a growing market. Target customers are Principals/ Head teachers in Primary Schools (9-12 year olds), where the end-users are children, teachers and parents. Pilots conducted as part of the SME Phase I Feasibility Study found a significant increase in both child engagement and learning outcomes. This enabled Primary Schools to empower children to protect themselves online.
Zeeko believes the internet is a fantastic resource for children. However, we are concerned about the negative impact the Internet is having on children’s lives and the extreme outcomes the Internet can have on children. We have committed to bring about change through education.
As part of the feasibility study, Zeeko conducted research on the commercial, technical and social dimensions to the creation and roll-out of Appyness Online (AO). It was found that Appyness Online is feasible, viable and desirable. Zeeko will continue with the development of Appyness Online.
