The Nutri4g project by MG Nutrición 3G S.L. was approved within the call for SME Instrument H2020, Topic SMEInst-01-2016-2017: Open Disruptive Innovation Scheme, Call 2017-02-15.
The increased life expectancy in Europe means that a growing number of Europeans suffer from general health problems for the elderly. There are a number of diseases that are generally age related, are very prevalent in society and cause high rates of mortality. Our scientific team has selected to focus on eleven diseases that are most common in the elderly and can be prevented by specific diets.
We have developed a very easy-to-use and low-cost genetic test that determines genetic predisposition to 11 diseases and a powerful algorithm to generate personalized dietary guidelines (scientifically tested by dietitians) for each client, based on their genetic predisposition to suffering from the tested diseases. We have also developed the Nutri4g online platform, based on our own algorithm, allowing us to provide a complete service, in which, beginning with a test that determines genetic predisposition to eleven diseases (performed without extractions of blood), we offer the customer dietary guidelines that are genetically customized and scientifically tested by dietitians, in order to prevent diseases associated with the elderly.
The overall objective of the Project is to confirm the business strategy, business model, intellectual property strategy and marketing strategy for the company MG Nutricion 3G S.L. through the Nutri4g Project. To do so, we have improved our business plan to allows the international business expansion of our company, with the support of our Genetically Personalised TeleNutrition Platform (hereinafter Nutrition 4g).
The Project has been developed as planned, in terms of deadlines, budgets, actions, and results obtained.
