Disrupting the Digital Publishing and Advertising Markets by New Digital Services

Project Information

PubFORWARD

Grant agreement ID: 782515

DOI

10.3030/782515

Project closed

EC signature date 6 July 2017

Start date 1 August 2017

End date 30 April 2018

Funded under

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

PUBCODER SRL
Italy

Periodic Reporting for period 1 - PubFORWARD (Disrupting the Digital Publishing and Advertising Markets by New Digital Services)

Reporting period: 2017-08-01 to 2018-04-30

Summary of the context and overall objectives of the project

PubCoder is an Italian company founded in 2012 by a group of senior executives and software developers with an extensive experience in the digital publishing domain. Our mission is to make life easier for those who want to create and publish high quality interactive materials, and to help students (from primary to design school) to discover and learn 21st century skills, like non-linear storytelling, computational thinking and basic programming.
We have created the first quick and affordable digital content creation tool allowing to: i) Produce any advanced interactive product (either an eBook or an App) without requiring any programming knowledge, ii) Create accessible materials for people with reading disabilities, iii) Full compatibility with all existing platforms. iv) Great interoperability.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

PubForward will be built on top of PubCoder 2.0. which is our current award-winning all-digital, interactive, zero coding product, with more than 7,100 digital interactive contents produced by more than 5,000 publishers and creators. PubForward is a prototype system tested in a relevant environment close to the expected performance (TRL-6).
The project is technically feasible, and we have the required expertise, own personnel and will team up with experienced subcontractors to develop it. In addition, thanks to the expertise and knowledge gained from the development of PubCoder 2.0 platform, we have already defined the needed steps to optimise our new service together with a thorough risk analysis and mitigation/contingency plan.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

There is a clear unmet need within our target market, as there are currently no digital content creation tools for people with reading disabilities. The core market of € 7.5 bn dedicated to authoring tools has grown at a CAGR of 68% from 2015 to 2018 and its revenue is expected to show an annual growth rate (CAGR 2018-2022) of 5.3 %resulting in a market volume of US$ 22 M in 2022.
This promising scenario represents a unique opportunity for us.

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