Objective In the era of the digital revolution, pushing the smart wearables to the forefront, bridging the gap between the human being and digital or other machines is the key of future applications. The existing technical solutions are still limited in their impact as they are unable to react to natural human behavior. The biggest disruptive digitizing step aims at detecting and interpreting directly individual behavior in conjunction with the situational environment – wherever, whenever, in whatever situation -, without the need of additional interactions with a device.Eye Tracking (ET) technology measures the eye activity to better understand sight, perception, reaction, and emotions, providing a complete bi-directional interaction with the environment. Existing head-worn ET solutions are only able to work in artificial, controlled lab environments.Viewpointsystem, based on its patented Eye Hyper Tracking (EHT) system, is the only company able to provide a solution that works under uncontrolled real-life environments.“Digital Iris” is the definitive tool to integrate the human being into the digital world. It represents a disruptive leap forward, providing total robustness, reliability and every-day-usability and allowing its use in professional applications whatever the conditions are. The disruptive leap is based on existing know-how, coming from the embedded gaze image processing previously used in the safety-critical automotive world by Viewpointsystem´s experts.Adding to a head worn, functionally robust EHT a robust Augmented Reality element, Digital Iris will generate real-time useful information based on users’ situational environment and reactions. This intuitive ‘Human Machine Interface’ will immerse the user into a complete digital loop, opening up complete new and disruptive applications in industry, mobility and medicine, among others.Digital Iris is a big market opportunity able to generate sales in excess of 100 M€ by 2021 and creating 130 direct jobs Fields of science social sciencespolitical sciencespolitical transitionsrevolutionsengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringdigital electronicsnatural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) SMEInst-01-2016-2017 - Open Disruptive Innovation Scheme Call for proposal H2020-SMEInst-2016-2017 See other projects for this call Sub call H2020-SMEINST-2-2016-2017 Funding Scheme SME-2 - SME instrument phase 2 Coordinator VIEWPOINTSYSTEM GMBH Net EU contribution € 2 309 487,00 Address Franz-josefs-kai 47/3 1010 Wien Austria See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Ostösterreich Wien Wien Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 989 780,14