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Monitor the attacks, not the children - an innovative cloud platform designed to effectively identify and combat cyberbullying events while protecting children’s privacy.

Project description

Protecting young people on social media

More than half the world now uses social media. That’s more than 4 billion people. Social media usage is one of the most popular online activities. It is particularly popular among young people. In fact, 90 % of teens (ages 13-17) have used social media, and 70 % have at least one active account. But social media is a hobby that puts users at risk for cyberbullying. Studies show that nearly three quarters of young people are victims of cyberbullying, and 20 % experience extreme cyberbullying on a daily basis. Cyberbullying is directly related to a rise in youth self-harm, suicides and suicide attempts. In this context, the EU-funded SafeMobile project proposes a solution that monitors attacks and not children. Respecting the privacy of children, the project’s platform identifies attack patterns and records detailed information.

Objective

The use of social networking websites is continually increasing. Since 2016, approximately 80% of online adults use Facebook and this figure is closer to 90% for younger users. This trend crosses all social media platforms. As a result of this, cyberbullying is a growing global phenomenon affecting millions of young people around the world. According to recent surveys, 70% of young people are victims of cyberbullying and 20% of young people are experiencing extreme cyberbullying on a daily basis. This new societal challenge of cyberbullying is of great concern as its growth is directly related to a rise in youth self-harm, suicides and suicide attempts.

In the past three decades, there has been a rise of 50% in suicides and suicide attempts reported in the United States among youths, with more than 4,500 cases a year and more than 700 attempts for every case resulting in actual death. Currently there is no single solution that addresses cyberbullying as a social phenomenon. SafeMobile is a solution that monitors attacks and not children.

It respects the privacy of children while also dramatically improving the success rate of identifying attack patterns to 92%. Our platform identifies an attack in real-time and records detailed information related to it. Parents receive specific event alerts through our mobile application, but are not exposed to the child’s social activities, messages or friends, thus respecting the child’s privacy. Existing solutions are expensive. Our solution is initially free and then has a modest annual subscription fee of €30.Further revenue streams will be through licensing of attack index data collected.

Call for proposal

H2020-SMEInst-2016-2017

See other projects for this call

Sub call

H2020-SMEINST-1-2016-2017

Coordinator

R.I.T. - RAPPAPORT INFORMATION TECHNOLOGIES LTD
Net EU contribution
€ 50 000,00
Address
111 ALBERT EINSTEIN STREET
3460147 HAIFA
Israel

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost
€ 71 429,00