Monitor the attacks, not the children - an innovative cloud platform designed to effectively identify and combat cyberbullying events while protecting children’s privacy.

Project Information

SafeMobile

Grant agreement ID: 809204

DOI

10.3030/809204

Project closed

EC signature date 3 April 2018

Start date 1 January 2018

End date 30 April 2018

Funded under

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

R.I.T. - RAPPAPORT INFORMATION TECHNOLOGIES LTD
Israel

Periodic Reporting for period 1 - SafeMobile (Monitor the attacks, not the children - an innovative cloud platform designed to effectively identify and combat cyberbullying events while protecting children’s privacy.)

Reporting period: 2018-01-01 to 2018-04-30

Summary of the context and overall objectives of the project

Our mission is to ensure the safety of our children in the digital age. With our latest solution, SafeMobile, we aim to become market leaders in the parental control tools landscape. SafeMobile is a next-generation social monitoring service, designed to protect young people from the growing threat of cyberbullying which is wreaking havoc on the mental health and well-being of our youth throughout Europe and the world at large. The key objectives are to finalise the design and development activities and complete user experience testing and final market validation to confirm its functionalities and lay the foundations for a subsequent social campaign, aimed at raising awareness about the cyberbullying phenomena among parents, educational institutions and the broader public.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

Throughout the duration of the project, we analysed the user requirements for the SafeMobile solution, reviewed its development plan and supply chain, expanded our knowledge of the market, business strategy and regulations surrounding cyberbullying and parental control tools, and established a commercialisation strategy. We developed a detailed plan for a large-scale technical demonstration and validation of the platform functionalities, and conducted a thorough analysis of the potential business models applicable for SafeMobile. The Phase 1 feasibility assessment has clearly shown that the SafeMobile development plan is technically and commercially viable, and that the implementation of the commercialisation plan should be pursued. SME Instrument Phase 2 funding could provide the necessary amount of funding to complete the activities required to advance toward the market launch of the SafeMobile solution.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

With the rise in the use of mobile technologies with permanent access to the internet, coupled with a sense of anonymity and lack of accountability, cyberbullying is a growing global phenomenon, affecting an increasing number of people. In Europe only, according to the Net Children Go Mobile 2014 study, 12% of children have experienced online bullying. Worryingly, even though it is less frequent than other online risks, cyberbullying is the most likely to result in harm or suicide.
SafeMobile will enable parents to combat cyberbullying more effectively than ever before while respecting the privacy of their children. Thanks to the unique community approach and special social features, SafeMobile will empower parents to monitor attacks in their surroundings and resolve them before they escalate. Eventually, by fostering comprehensive parental and community engagement in the fight against cyberbullying, our solution will ensure the safety and well-being of our youth in the internet age

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