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Develop local market personals and Localize product literature and marketing materials and execute awareness campaigns in key markets to get the product known in the key markets. Identify the suitability of personas developed based on the local market feedback. For each item of feedback, triage into how this impacts the GTM plan or product feature requirements.
Event visit reportReport on event or trial farm visit on the progress, problems and actions required.
Case studiesIn this task we will develop case studies (video and written) for each market in local language available on website and social platforms. Case study will be developed to showcase the ROI impact that Ida has on farmer efficiency.
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