modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals

Estimation of Respiratory Rate from Functional Near-Infrared Spectroscopy (fNIRS): A New Perspective on Respiratory Interference

Author(s): Naser Hakimi; Mohammad Shahbakhti; Sofia Sappia; Jörn M. Horschig; Mathijs Bronkhorst; Marianne Floor-Westerdijk; Gaetano Valenza; Jeroen Dudink; Willy N. J. M. Colier
Published in: Biosensors, Issue Volume 12; Issue 12;, 2022, Page(s) 1170, ISSN 2079-6374
Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
DOI: 10.5281/zenodo.7461927

Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

Author(s): Shobhit Kakaria, Aline Simonetti & Enrique Bigne
Published in: Electronic Commerce Research, 2023, ISSN 1572-9362
Publisher: Springer
DOI: 10.1007/s10660-022-09665-2

Signal quality index: an algorithm for quantitative assessment of functional near infrared spectroscopy signal quality

Author(s): M. Sofía Sappia; Naser Hakimi; Willy N. J. M. Colier; Jörn M. Horschig
Published in: Biomedical Optics Express, Issue 11, 2020, Page(s) 6732-6754, ISSN 2156-7085
Publisher: The Optical Society
DOI: 10.1364/boe.409317

Is mixed reality technology an effective tool for retail? A vividness and interaction perspective

Author(s): Cristina Gil-López; Jaime Guixeres; Javier Marín-Morales; Carmen Torrecilla; Edu Williams; Mariano Alcañiz
Published in: Frontiers in Virtual Reality, Issue 9, 2023, ISSN 2673-4192
Publisher: Frontiers
DOI: 10.3389/frvir.2023.1067932

Cluster permutation analysis for EEG series based on non-parametric Wilcoxon–Mann–Whitney statistical tests

Author(s): Candia-Rivera, Diego; Valenza, Gaetano
Published in: Software X, Issue Volume 19, 2022, Page(s) 101170, ISSN 2352-7110
Publisher: Elsevier
DOI: 10.1016/j.softx.2022.101170

Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store

Author(s): Khatri, Jaikishan; Marín-Morales, Javier; Moghaddasi, Masoud; Guixeres Provinciale, Jaime; Chicchi Giglioli, Irene Alice; Alcañiz Raya, Mariano Luis
Published in: Frontiers in Psychology, Issue 13, 2022, ISSN 1664-1078
Publisher: Frontiers Research Foundation
DOI: 10.3389/fpsyg.2022.752073

Optimizing fixation filters for eye-tracking on small screens

Author(s): Julia F. Trabulsi, Kian Norouzi Seidi Suurmets, Mike Storm and Thomas Z. Ramsøy
Published in: Frontiers in Neurosciencce, 2022, ISSN 1662-4548
Publisher: Frontiers Research Foundation
DOI: 10.3389/fnins.2021.578439

How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach

Author(s): Enrique Bigne, Aline Simonetti, Carla Ruiz, Shobhit Kakaria
Published in: Journal of Business Research, Issue 123, 2021, Page(s) 279-288, ISSN 0148-2963
Publisher: Elsevier BV
DOI: 10.1016/j.jbusres.2020.10.010

Recognizing shopper demographics from behavioral responses in a virtual reality store

Author(s): Cristina Gil-López; Jaime Guixeres; Masoud Moghaddasi; Jaikishan Khatri; Javier Marín-Morales; Mariano Alcañiz
Published in: Frontiers in Psychology, Issue 2023, 2023, ISSN 1664-1078
Publisher: Frontiers Research Foundation
DOI: 10.1007/s10055-023-00767-2

The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR Study

Author(s): Farzad Saffari , Sahar Zarei, Shobhit Kakaria, Enrique Bigné, Luis E. Bruni, Thomas Z. Ramsøy
Published in: Brain Sciences, 2023, ISSN 2076-3425
Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
DOI: 10.3390/brainsci13060928

Respiratory Rate Extraction from Neonatal Near-Infrared Spectroscopy Signals

Author(s): Naser Hakimi; Mohammad Shahbakhti; Jörn M. Horschig; Thomas Alderliesten; Frank Van Bel; Willy N. J. M. Colier; Jeroen Dudink
Published in: SENSORS 2023, Issue 23(9), 2023, Page(s) 4487, ISSN 1424-8220
Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
DOI: 10.3390/s23094487

Inferring directionality of coupled dynamical systems using Gaussian process priors: Application on neurovascular systems

Author(s): Ghouse, A.; Faes, L.; Valenza, G.
Published in: APS Phisics, Issue 19, 2021, Page(s) 064208, ISSN 2470-0053
Publisher: American Physical Society
DOI: 10.1103/physreve.104.064208

Virtual and augmented reality: Advancing research in consumer marketing

Author(s): Michel Wedel; Enrique Bigné; Jie Zhang
Published in: International Journal of Research in Marketing, Issue 37, 2019, Page(s) 443-465, ISSN 0167-8116
Publisher: Elsevier BV
DOI: 10.1016/j.ijresmar.2020.04.004

Virtual Reality in Marketing: A Framework, Review, and Research Agenda

Author(s): Alcañiz, Mariano; Bigné, Enrique; Guixeres, Jaime
Published in: Frontiers in Psychology, Issue 10, 2019, Page(s) 1530, ISSN 1664-1078
Publisher: Frontiers Research Foundation
DOI: 10.3389/fpsyg.2019.01530

How priming with body odors affects decision speeds in consumer behavior

Author(s): Mariano Alcañiz; Irene Alice Chicchi Giglioli; Lucia A. Carrasco-Ribelles; Maria Eleonora Minissi; Cristina Gil López; Gün R. Semin
Published in: Scientific Reports, Issue 13, 2023, Page(s) 609, ISSN 2045-2322
Publisher: Nature Publishing Group
DOI: 10.1038/s41598-023-27643-y

EEG theta and ERP responses to congruent versus incongruent brands

Author(s): Dini, Hossein; Simonetti, Aline; Bruni, Luis Emilio; Binge, Enrique
Published in: Scientific Reports, Issue 12, 2022, ISSN 2045-2322
Publisher: Nature Publishing Group
DOI: 10.5281/zenodo.5521250

Cardiac sympathetic-vagal activity initiates a functional brain–body response to emotional arousal

Author(s): Diego Candia-Rivera; Vincenzo Catrambone; Julian F. Thayer; Claudio Gentili; Gaetano Valenza
Published in: PNAS, Issue 29, 2022, ISSN 1091-6490
Publisher: PNAS
DOI: 10.1073/pnas.2119599119

How visual attention to social media cues impacts visit intention and liking expectation for restaurants

Author(s): Simonetti, Aline; Bigne, Enrique
Published in: International Journal of Contemporary Hospitality Management, 2022, ISSN 0959-6119
Publisher: Emerald Group Publishing Ltd.
DOI: 10.1108/IJCHM-09-2021-1091

Confounding effects of heart rate, breathing rate, and frontal fNIRS on interoception

Author(s): Candia-Rivera, Diego; Sappia, M. Sofia; Horschig, Jörn M.; Colier, Willy N. J. M.; Valenza, Gaetano
Published in: Scientific Reports, Issue 12, 2022, ISSN 2045-2322
Publisher: Nature Publishing Group
DOI: 10.1038/s41598-022-25119-z

Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality

Author(s): Masoud Moghaddasi; Javier Marín-Morales; Jaikishan Khatri; Jaime Guixeres; Irene Alice Chicchi Giglioli; Mariano Alcañiz
Published in: Applied Sciences, Vol 11, Iss 4399, p 4399 (2021), Issue 11, 2021, Page(s) 4399, ISSN 2076-3417
Publisher: Applied Sciences
DOI: 10.3390/app11104399

Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket

Author(s): Farzad Saffari, Shobhit Kakaria, Enrique Bigné, Luis E. Bruni, Sahar Zarei, Thomas Z. Ramsøy
Published in: Frontiers in Neurosciencce, 2021, ISSN 1662-4548
Publisher: Frontiers Research Foundation
DOI: 10.3389/fnins.2023.1062980

Dynamic fluctuations in ascending heart-to-brain communication under mental stress

Author(s): Candia-Rivera, Diego; Norouzi, Kian; Ramsøy, Thomas Zoëga; Valenza, Gaetano
Published in: American Journal of Physiology-Regulatory, Integrative and Comparative Physiology, Issue 4, 2023, ISSN 0363-6119
Publisher: American Physiological Society
DOI: 10.1152/ajpregu.00251.2022

An RF-Energy Harvester and IR-UWB Transmitter for Ultra-Low-Power Battery-Less Biosensors

Author(s): S. Schmickl, T. Faseth and H. Pretl
Published in: IEEE Transactions on Circuits and Systems I: Regular Papers, Issue vol. 67, no. 5,, 2020, Page(s) 1459-1468, ISSN 1549-8328
Publisher: Institute of Electrical and Electronics Engineers
DOI: 10.1109/tcsi.2020.2970765

Estimation of Respiratory Rate during Biking with a Single Sensor Functional Near-Infrared Spectroscopy (fNIRS) System

Author(s): Mohammad Shahbakhti; Naser Hakimi; Jörn M. Horschig; Marianne Floor-Westerdijk; Jurgen Claassen; Willy N. J. M. Colier
Published in: Sensors MDPI, Issue 23(7), 2023, Page(s) 3632, ISSN 1424-8220
Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
DOI: 10.3390/s23073632

Functional assessment of bidirectional cortical and peripheral neural control on heartbeat dynamics: A brain-heart study on thermal stress

Author(s): Diego Candia-Rivera; Vincenzo Catrambone; Riccardo Barbieri; Gaetano Valenza
Published in: Neuroimage, Issue 13, 2022, Page(s) 119023, ISSN 1053-8119
Publisher: Academic Press
DOI: 10.1016/j.neuroimage.2022.119023

Evaluating a novel P300-Based Real-Time Image Ranking BCI

Author(s): Ngadhnjim Sutaj, Martin Walchshofer, Leonhard Schreiner, Luca Turchet, Harald Pretl, and Christoph Guger
Published in: Frontiers in Computer Science, section Human-Media Interaction, 2021, ISSN 1662-453X
Publisher: Frontieres
DOI: 10.3389/fcomp.2021.661224

Integral pulse frequency modulation model driven by sympathovagal dynamics: Synthetic vs. real heart rate variability

Author(s): Diego Candia-Rivera; Vincenzo Catrambone; Riccardo Barbieri; Gaetano Valenza
Published in: Biomedical Signal Processing and Control, Issue 68, 2021, Page(s) 102736, ISSN 1746-8094
Publisher: Elsevier BV
DOI: 10.1016/j.bspc.2021.102736

Individual Finger Movement Decoding using a novel Ultra-High-Density EEG-based BCI system

Author(s): Hyemin S. Lee, Leonhard Schreiner, Seong-Hyeon Jo, Sebastian Sieghartsleitner, Michael Jordan, Harald Pretl, Christoph Guger and Hyung-Soon Park
Published in: Frontiers in Neuroscience, 2022, ISSN 1662-453X
Publisher: Frontiers
DOI: 10.3389/fnins.2022.1009878

Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective

Author(s): Kakaria, Shobhit; Bigné, Enrique; Saffari, Farzad; Ramsøy, Thomas
Published in: International Journal of Information Management, Issue 72, 2023, Page(s) 102667, ISSN 0268-4012
Publisher: Pergamon Press Ltd.
DOI: 10.1016/j.ijinfomgt.2023.102667

Higher levels of narrativity lead to similar patterns of posterior EEG activity across individuals

Author(s): Dini, Hossein; Simonetti, Aline; Bigne, Enrique; Bruni, Luis Emilio
Published in: Frontiers in Human Neuroscience, Issue 17, 2023, ISSN 1662-5161
Publisher: Frontiers Research Foundation
DOI: 10.3389/fnhum.2023.1160981

EEG theta and N400 responses to congruent versus incongruent brand logos

Author(s): Dini, Hossein; Simonetti, Aline; Binge, Enrique; Bruni, Luis Emilio
Published in: Dini , H , Simonetti , A , Binge , E & Bruni , L E 2022 , ' EEG theta and N400 responses to congruent versus incongruent brand logos ' , Scientific Reports , vol. 12 , no. 1 , 4490 . https://doi.org/10.1038/s41598-022-08363-1, Issue 12, 2022, Page(s) 4490, ISSN 2045-2322
Publisher: Nature Publishing Group
DOI: 10.1038/s41598-022-08363-1

Workflow and tools to track and visualize behavioural data from a Virtual Reality environment using a lightweight GIS

Author(s): Jose L. Soler-Dominguez; Manuel Contero; Mariano Alcañiz
Published in: Science Direct, Issue 10, 2019, ISSN 2530-0539
Publisher: Elsevier
DOI: 10.1016/j.softx.2019.100269

The role of electroencephalography electrical reference in the assessment of functional brain-heart interplay: From methodology to user guidelines.

Author(s): Candia-Rivera, Diego; Catrambone, Vincenzo; Valenza, Gaetano
Published in: Journal of Neuroscience Methods, Issue 360, 2021, Page(s) 109269, ISSN 0165-0270
Publisher: Elsevier BV
DOI: 10.1016/j.jneumeth.2021.109269

fNIRS Complexity Analysis for the Assessment of Motor Imagery and Mental Arithmetic Tasks.

Author(s): Ameer Ghouse; Mimma Nardelli; Gaetano Valenza
Published in: Entropy, Vol 22, Iss 761, p 761 (2020), Issue 22, 2020, Page(s) 761, ISSN 1099-4300
Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
DOI: 10.3390/e22070761

Augmented Interactivity

Author(s): Simonetti, Aline; Schreiber, Robert; Lopera, Alexander Silva; Bigne, Enrique
Published in: ICORIA 2021 Conference, Issue 2021, 2020
Publisher: European Advertising Company
DOI: 10.5281/zenodo.5070278

Methodological Considerations on EEG Electrical Reference: A Functional Brain-Heart Interplay Study

Author(s): Diego Candia-Rivera; Vincenzo Catrambone; Gaetano Valenza
Published in: 42nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC), Issue 42, 2020, Page(s) 553-556, ISBN 978-1-7281-1990-8
Publisher: IEEE
DOI: 10.1109/embc44109.2020.9175226

A new brand present in the customer journey

Author(s): Simonetti, Aline; Bigne, Enrique
Published in: Proceedings of the European Marketing Academy, 2022, ISSN 2709-1589
Publisher: EMAC
DOI: 10.5281/zenodo.6341992

Does banner advertising still capture (some) attention? An eye tracking study

Author(s): Simonetti, Aline; Bigne, Enrique
Published in: Abstract proceedings ICORIA2022, Issue 26, 2022, ISBN 978-80-245-2459-7
Publisher: European Advertising Academy
DOI: 10.5281/zenodo.6787128

Research on Marketing Communications with Neurophysiological and Virtual Tools

Author(s): Simonetti, Aline; Bigne, Enrique; Kakaria, Shobhit
Published in: AEDEM, Issue 2020, 2020
Publisher: AEDEM
DOI: 10.5281/zenodo.4248725

Narrative Cognition in Mixed Reality Systems: Towards an Empirical Framework

Author(s): Luis Emilio Bruni; Hossein Dini; Aline Simonetti
Published in: Lecture Notes in Computer Science, Issue 3, 2021, Page(s) 3--17, ISBN 9783030775988
Publisher: Springer
DOI: 10.5281/zenodo.5070248

The Effect of Psychological Perceptions on Brand Names Associated to the coronavirus Pandemic

Author(s): Shih, Diana; Simonetti, Aline; Bigne, Enrique
Published in: Neuroeconomics 2020, Issue 2020, 2020
Publisher: Society for Neuroeconomics
DOI: 10.5281/zenodo.4251923

Augmented Engagement? A Pilot Study

Author(s): Simonetti, Aline; Bigne, Enrique
Published in: 6th International AR & VR Conference 2020, Issue 3, 2020
Publisher: Manchester Metropolitan
DOI: 10.5281/zenodo.4248742

Online Classification of Cognitive Control Processes using EEG and fNIRS: a Stroop experiment

Author(s): Leonhard Schreiner, Gerald Hirsch , Ren Xu, Patrick Reitner, Harald Pretl and Christoph Guger
Published in: International Conference on Human-Computer Interaction, Issue HCI 2021, 2021, Page(s) 582–591
Publisher: Springer
DOI: 10.1007/978-3-030-78462-1_45

An EEG-based metric to characterize memorized visual space

Author(s): M. Nascimben, T.Zoëga Ramsøy, L.E. Bruni
Published in: Proceedings of 22nd International Conference on Human-Computer Interaction, 2020, ISBN 978-3-030-50726-8
Publisher: Springer, Comp
DOI: 10.1007/978-3-030-50726-8_72

E-commerce vs V-commerce - Behavioral Insights from a Shopping Task

Author(s): Aline Simonetti; Enrique Bigne
Published in: Technology, Mind, and Behavior (TMS) Proceedings 2021, 2021
Publisher: American Pshychological Association
DOI: 10.5281/zenodo.5521222

A new framework for modeling the bidirectional interplay between brain oscillations and cardiac sympathovagal activity

Author(s): D Candia-Rivera, V Catrambone, R Barbieri, G Valenza
Published in: 44nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC) 2022, 2022, Page(s) 1957-1960, ISBN 978-1-7281-1990-8
Publisher: National Library of Medicine
DOI: 10.1109/embc48229.2022.9871169

Multivariate Pattern Analysis of Entropy Estimates in Fast and Slow-Wave Functional Near Infrared Spectroscopy (fNIRS): A Preliminary Cognitive Stress Study

Author(s): A Ghouse, D Candia-Rivera, G Valenza
Published in: Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC) 2022, Issue 44nd, 2022, ISBN 978-1-7281-1990-8
Publisher: IEEE
DOI: 10.1109/embc48229.2022.9871839

Unplanned shopping patterns in virtual commerce: a self-report and EEG study

Author(s): Kakaria, Shobhit; Bigne, Enrique; Saffari, Farzad; Ramsøy, Thomas
Published in: Annual conference - AEMARK 2022, 2022
Publisher: AEMARK
DOI: 10.5281/zenodo.6796490

fNIRS signal quality estimation by means of a machine learning algorithm trained on morphological and temporal features

Author(s): M. Sofía Sappia; Naser Hakimi; Liucija Svinkunaite; Thomas Alderliesten; Jörn M. Horschig; Willy N. J. M. Colier
Published in: Proceedings Biophotonics in Exercise Science, Sports Medicine, Health Monitoring Technologies, and Wearables II, Issue 11638, 2021, ISSN 0277-786X
Publisher: SPIE Digital Library
DOI: 10.1117/12.2587188

Do I keep my choice regardless of inconsistency and social influence?

Author(s): Simonetti, Aline; Bigne, Enrique; Kakaria, Shobhit
Published in: Association for NeuroPsychoEconomics (ANPE), Issue 2020, 2020
Publisher: Association for NeuroPsychoEconomics (ANPE)
DOI: 10.5281/zenodo.4251999

Advertising effectiveness in TripAdvisor: a neurophysiological study

Author(s): Bigne, Enrique; Ruiz, Carla; Simonetti, Aline; Kakaria, Shobhit
Published in: European Marketing Academy (EMAC), Issue 44, 2020
Publisher: European Marketing Academy
DOI: 10.5281/zenodo.4252049

Picture Classification into Different Levels of Narrativity Using Subconscious Processes and Behavioral Data: An EEG Study

Author(s): Schreiner, L.; Dini, H.; Pretl, H.; Bruni, L.E.
Published in: Lecture Notes in Information Systems and Organisation, 2022, Page(s) 339–348, ISBN 978-3-031-13064-9
Publisher: Springer, Cham
DOI: 10.1007/978-3-031-13064-9_34

Inferring parsimonious coupling statistics in nonlinear dynamics with variational gaussian processes

Author(s): A. Ghouse and G Valenza
Published in: International Conference on Complex Networks and Their Applications, 2023
Publisher: Cornell University
DOI: 10.48550/arxiv.2203.03868

Examining popularity cues in virtual retail store

Author(s): Kakaria, Shobhit; Bigne, Enrique
Published in: International XR Conference, Issue 7th, 2022, ISBN 978-1-7348995-2-8
Publisher: The Immersive Learning Research Network
DOI: 10.5281/zenodo.6331051

A 1.9-µW 7-GHz IR-UWB Transmitter with RF-Energy-Harvester in 180-nm CMOS for Battery-Less Bio-Sensors

Author(s): Stefan Schmickl, Thomas Faseth, and Harald Pretl
Published in: 17th IEEE International New Circuits and Systems Conference, Issue 17, 2019, Page(s) 1-4, ISBN 978-1-7281-1031-8
Publisher: NEWCAS
DOI: 10.1109/newcas44328.2019.8961228

A 350-nW Low-Noise Amplifier With Reduced Flicker-Noise for Bio-Signal Acquisition

Author(s): S. Schmickl, T. Schumacher, P. Fath, T. Faseth and H. Pretl
Published in: 2020 Austrochip Workshop on Microelectronics (Austrochip), Issue 2020, 2020, Page(s) 9-12, ISSN 1803-7232
Publisher: IEEE Explore
DOI: 10.1109/austrochip51129.2020.9232981

How online advertising competes with user-generated content in TripAdvisor? A neuroscientific approach.

Author(s): Bigne, Enrique; Simonetti, Aline; Ruiz, Carla; Kakaria, Shobhit
Published in: 11th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK), Issue 30, 2020, ISBN 978-84-09-20310-9
Publisher: ACIEK
DOI: 10.5281/zenodo.4248700

Augmented curiosity

Author(s): Aline Simonetti, Alexander Silva Lopera, Enrique Bigné
Published in: EuroVR 2020 Application, Exhibition & Demo Track Proceedings of the Virtual EuroVR Conference, 2020, ISBN 978-951-38-8741-4
Publisher: VTT Technical Research Centre of Finland Ltd
DOI: 10.32040/2242-122x.2020.t381

Online Classification of Motor Imagery Using EEG and fNIRS: A Hybrid Approach with Real Time Human-Computer Interaction

Author(s): Gerald Hirsch, Matilde Dirodi, Ren Xu, Patrick Reitner, Christoph Guger
Published in: International Conference on Human-Computer Interaction, Issue HCI 2020, 2020, Page(s) 231-238, ISBN 978-3-030-50725-1
Publisher: Springer
DOI: 10.1007/978-3-030-50726-8_30

Visual attention and hand-product interaction in virtual reality shelves

Author(s): Simonetti, Aline; Bigne, Enrique
Published in: Proceedings of the 33rd International Marketing Conference AEMARK 2022, Issue 41, 2022, ISBN 978-84-19480-15-6
Publisher: ESIC Editorial
DOI: 10.5281/zenodo.7068398

Mapping of the central sulcus using an Ultra-High-Density EEG system and SSEPs

Author(s): Leonhard Schreiner, Michael Jordan, Fan Cao, and Christoph Guger
Published in: 2022
Publisher: National Institutes of Health

Does virtual reality affect how we perceive video ads?

Author(s): Simonetti, Aline; Bigne, Enrique
Published in: 7th International XR Conference., Issue 7th, 2022
Publisher: International XR Conference
DOI: 10.5281/zenodo.6331056

Complexity Analysis on Functional-Near Infrared Spectroscopy Time Series: a Preliminary Study on Mental Arithmetic

Author(s): Ameer Ghouse; Mimma Nardelli; Vincenzo Catrambone; Gaetano Valenza
Published in: EMBC, Issue nnu Int Conf IEEE Eng Med Biol Soc. 2020, 2020, ISBN 978-1-7281-1990-8
Publisher: NLM
DOI: 10.1109/embc44109.2020.9176079

Shared neuronal responses to video advertising: understanding the role of narrativity level

Author(s): Simonetti, Aline; Dini, Hossein; Bruni, Luis Emilio; Bigne, Enrique
Published in: Annual conference AEMARK 22, Issue 1, 2022
Publisher: AEMARK
DOI: 10.5281/zenodo.6787155

Comparing Eye Tracking and Head Tracking during a Visual Attention Task in Immersive Virtual Reality

Author(s): Jose Llanes-Jurado, Javier Marín-Morales, Masoud Moghaddasi, Jaikishan Khatri, Jaime Guixeres, Mariano Alcañiz
Published in: International Conference on Human-Computer Interaction, Issue HCI 2022, 2022, Page(s) 12763, ISBN 978-3-030-78465-2
Publisher: Springer
DOI: 10.1007/978-3-030-78465-2_3

Non-invasive Localization of High-Frequency Oscillations in Children with Epilepsy: Validation against Intracranial Gold-Standard

Author(s): Matilde Dirodi; Eleonora Tamilia; P. Ellen Grant; Joseph R. Madsen; Steven M. Stufflebeam; Phillip L. Pearl; Christos Papadelis
Published in: Annual International Conference IEEE Eng Med Biol Soc. 2019, Issue 2019, 2019, Page(s) 1555-1558
Publisher: Conference of the IEEE Engineering in Medicine and Biology Society (EMBC)
DOI: 10.1109/embc.2019.8857793

User independent classification of emotions in a mixed arousal-valence model

Author(s): M. Nascimben, T.Zoëga Ramsøy, L.E. Bruni
Published in: Proceedings 19th IEEE International Conference on Bioinformatics and Bioengineering, 2020, ISBN 978-1-7281-4617-1
Publisher: IEEE
DOI: 10.1109/bibe.2019.00086

Segmentation of Areas of Interest Inside a Virtual Reality Store

Author(s): Masoud Moghaddasi, Jaikishan Khatri, Jose Llanes-Jurado, Luciano Spinella, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
Published in: International Conference, HCII 2020, Proceedings, Part II, Issue 22nd, 2020, ISBN 978-3-030-50729-9
Publisher: Springer
DOI: 10.1007/978-3-030-50729-9_13

Optimizing Virtual Reality Eye Tracking Fixation Algorithm Thresholds Based on Shopper Behavior and Age

Author(s): Jaikishan Khatri, Masoud Moghaddasi, Jose Llanes-Jurado, Luciano Spinella, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
Published in: 22nd International Conference, HCII 2020, Proceedings, Part II, Issue 22nd, 2020, ISBN 978-3-030-50729-9
Publisher: Springer
DOI: 10.1007/978-3-030-50729-9_9

Shopping with Virtual Hands

Author(s): Aline Simonetti; Enrique Bigné; Shobhit Kakaria
Published in: Virtual Reality and Augmented Reality, Issue 12499, 2020, Page(s) 71-82, ISBN 9783030626549
Publisher: Springer
DOI: 10.5281/zenodo.4251173

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