modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals

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Other (2)

RHUMBO repositories for open access

ESR definition and advertisement

ESRs definition and advertisement

Documents, reports (4)

Report on network-wide training events (M24)

Report on network-wide training events (M12)

Report on network-wide training events M12

Theoretical framework, hypothesis and technical requirements of virtual environments' scenarios

Methodology to carry out MRT experiments

Websites, patent fillings, videos etc. (1)

RHUMBO website

Publications

Peer reviewed articles (24)

Estimation of Respiratory Rate from Functional Near-Infrared Spectroscopy (fNIRS): A New Perspective on Respiratory Interference

Author(s): Naser Hakimi; Mohammad Shahbakhti; Sofia Sappia; Jörn M. Horschig; Mathijs Bronkhorst; Marianne Floor-Westerdijk; Gaetano Valenza; Jeroen Dudink; Willy N. J. M. Colier
Published in: Biosensors, Volume 12; Issue 12;, 2022, Page(s) 1170, ISSN 2079-6374
Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
DOI: 10.5281/zenodo.7461927

Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

Author(s): Shobhit Kakaria, Aline Simonetti & Enrique Bigne
Published in: Electronic Commerce Research, 2023, ISSN 1572-9362
Publisher: Springer
DOI: 10.1007/s10660-022-09665-2

Signal quality index: an algorithm for quantitative assessment of functional near infrared spectroscopy signal quality

Author(s): M. Sofía Sappia; Naser Hakimi; Willy N. J. M. Colier; Jörn M. Horschig
Published in: Biomedical Optics Express, 11, 2020, Page(s) 6732-6754, ISSN 2156-7085
Publisher: The Optical Society
DOI: 10.1364/boe.409317

Cluster permutation analysis for EEG series based on non-parametric Wilcoxon–Mann–Whitney statistical tests

Author(s): Candia-Rivera, Diego; Valenza, Gaetano
Published in: Software X, Volume 19, 2022, Page(s) 101170, ISSN 2352-7110
Publisher: Elsevier
DOI: 10.1016/j.softx.2022.101170

Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store

Author(s): Khatri, Jaikishan; Marín-Morales, Javier; Moghaddasi, Masoud; Guixeres Provinciale, Jaime; Chicchi Giglioli, Irene Alice; Alcañiz Raya, Mariano Luis
Published in: Frontiers in Psychology, 13, 2022, ISSN 1664-1078
Publisher: Frontiers Research Foundation
DOI: 10.3389/fpsyg.2022.752073

How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach

Author(s): Enrique Bigne, Aline Simonetti, Carla Ruiz, Shobhit Kakaria
Published in: Journal of Business Research, 123, 2021, Page(s) 279-288, ISSN 0148-2963
Publisher: Elsevier BV
DOI: 10.1016/j.jbusres.2020.10.010

Recognizing shopper demographics from behavioral responses in a virtual reality store

Author(s): Cristina Gil-López; Jaime Guixeres; Masoud Moghaddasi; Jaikishan Khatri; Javier Marín-Morales; Mariano Alcañiz
Published in: Frontiers in Psychology, 2023, 2023, ISSN 1664-1078
Publisher: Frontiers Research Foundation
DOI: 10.1007/s10055-023-00767-2

Inferring directionality of coupled dynamical systems using Gaussian process priors: Application on neurovascular systems

Author(s): Ghouse, A.; Faes, L.; Valenza, G.
Published in: APS Phisics, 19, 2021, Page(s) 064208, ISSN 2470-0053
Publisher: American Physical Society
DOI: 10.1103/physreve.104.064208

Virtual and augmented reality: Advancing research in consumer marketing

Author(s): Michel Wedel; Enrique Bigné; Jie Zhang
Published in: International Journal of Research in Marketing, 37, 2019, Page(s) 443-465, ISSN 0167-8116
Publisher: Elsevier BV
DOI: 10.1016/j.ijresmar.2020.04.004

Virtual Reality in Marketing: A Framework, Review, and Research Agenda

Author(s): Alcañiz, Mariano; Bigné, Enrique; Guixeres, Jaime
Published in: Frontiers in Psychology, 10, 2019, Page(s) 1530, ISSN 1664-1078
Publisher: Frontiers Research Foundation
DOI: 10.3389/fpsyg.2019.01530

How priming with body odors affects decision speeds in consumer behavior

Author(s): Mariano Alcañiz; Irene Alice Chicchi Giglioli; Lucia A. Carrasco-Ribelles; Maria Eleonora Minissi; Cristina Gil López; Gün R. Semin
Published in: Scientific Reports, 13, 2023, Page(s) 609, ISSN 2045-2322
Publisher: Nature Publishing Group
DOI: 10.1038/s41598-023-27643-y

Cardiac sympathetic-vagal activity initiates a functional brain–body response to emotional arousal

Author(s): Diego Candia-Rivera; Vincenzo Catrambone; Julian F. Thayer; Claudio Gentili; Gaetano Valenza
Published in: PNAS, 29, 2022, ISSN 1091-6490
Publisher: PNAS
DOI: 10.1073/pnas.2119599119

How visual attention to social media cues impacts visit intention and liking expectation for restaurants

Author(s): Simonetti, Aline; Bigne, Enrique
Published in: International Journal of Contemporary Hospitality Management, 2022, ISSN 0959-6119
Publisher: Emerald Group Publishing Ltd.
DOI: 10.1108/IJCHM-09-2021-1091

Confounding effects of heart rate, breathing rate, and frontal fNIRS on interoception

Author(s): Candia-Rivera, Diego; Sappia, M. Sofia; Horschig, Jörn M.; Colier, Willy N. J. M.; Valenza, Gaetano
Published in: Scientific Reports, 12, 2022, ISSN 2045-2322
Publisher: Nature Publishing Group
DOI: 10.1038/s41598-022-25119-z

Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality

Author(s): Masoud Moghaddasi; Javier Marín-Morales; Jaikishan Khatri; Jaime Guixeres; Irene Alice Chicchi Giglioli; Mariano Alcañiz
Published in: Applied Sciences, Vol 11, Iss 4399, p 4399 (2021), 11, 2021, Page(s) 4399, ISSN 2076-3417
Publisher: Applied Sciences
DOI: 10.3390/app11104399

Dynamic fluctuations in ascending heart-to-brain communication under mental stress

Author(s): Candia-Rivera, Diego; Norouzi, Kian; Ramsøy, Thomas Zoëga; Valenza, Gaetano
Published in: American Journal of Physiology-Regulatory, Integrative and Comparative Physiology, 4, 2023, ISSN 0363-6119
Publisher: American Physiological Society
DOI: 10.1152/ajpregu.00251.2022

EEG Theta and ERP Responses to Congruent Versus Incongruent Brands

Author(s): Dini, Hossein; Simonetti, Aline; Binge, Enrique; Bruni, Luis Emilio
Published in: Dini , H , Simonetti , A , Binge , E & Bruni , L E 2021 , EEG theta and ERP responses to congruent versus incongruent brands . in EEG theta and ERP responses to congruent versus incongruent brands . Society for Neuroscience , Chicago, USA . https://doi.org/10.5281/zenodo.5564834, 12, 2022, Page(s) 4490, ISSN 2045-2322
Publisher: Nature Publishing Group
DOI: 10.5281/zenodo.5564833

An RF-Energy Harvester and IR-UWB Transmitter for Ultra-Low-Power Battery-Less Biosensors

Author(s): S. Schmickl, T. Faseth and H. Pretl
Published in: IEEE Transactions on Circuits and Systems I: Regular Papers, vol. 67, no. 5,, 2020, Page(s) 1459-1468, ISSN 1549-8328
Publisher: Institute of Electrical and Electronics Engineers
DOI: 10.1109/tcsi.2020.2970765

Estimation of Respiratory Rate during Biking with a Single Sensor Functional Near-Infrared Spectroscopy (fNIRS) System

Author(s): Mohammad Shahbakhti; Naser Hakimi; Jörn M. Horschig; Marianne Floor-Westerdijk; Jurgen Claassen; Willy N. J. M. Colier
Published in: Sensors MDPI, 23(7), 2023, Page(s) 3632, ISSN 1424-8220
Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
DOI: 10.3390/s23073632

Functional assessment of bidirectional cortical and peripheral neural control on heartbeat dynamics: A brain-heart study on thermal stress

Author(s): Diego Candia-Rivera; Vincenzo Catrambone; Riccardo Barbieri; Gaetano Valenza
Published in: Neuroimage, 13, 2022, Page(s) 119023, ISSN 1053-8119
Publisher: Academic Press
DOI: 10.1016/j.neuroimage.2022.119023

Integral pulse frequency modulation model driven by sympathovagal dynamics: Synthetic vs. real heart rate variability

Author(s): Diego Candia-Rivera; Vincenzo Catrambone; Riccardo Barbieri; Gaetano Valenza
Published in: Biomedical Signal Processing and Control, 68, 2021, Page(s) 102736, ISSN 1746-8094
Publisher: Elsevier BV
DOI: 10.1016/j.bspc.2021.102736

EEG theta and N400 responses to congruent versus incongruent brand logos

Author(s): Dini, Hossein; Simonetti, Aline; Binge, Enrique; Bruni, Luis Emilio
Published in: Dini , H , Simonetti , A , Binge , E & Bruni , L E 2022 , ' EEG theta and N400 responses to congruent versus incongruent brand logos ' , Scientific Reports , vol. 12 , no. 1 , 4490 . https://doi.org/10.1038/s41598-022-08363-1, 12, 2022, Page(s) 4490, ISSN 2045-2322
Publisher: Nature Publishing Group
DOI: 10.1038/s41598-022-08363-1

The role of electroencephalography electrical reference in the assessment of functional brain-heart interplay: From methodology to user guidelines.

Author(s): Candia-Rivera, Diego; Catrambone, Vincenzo; Valenza, Gaetano
Published in: Journal of Neuroscience Methods, 360, 2021, Page(s) 109269, ISSN 0165-0270
Publisher: Elsevier BV
DOI: 10.1016/j.jneumeth.2021.109269

fNIRS Complexity Analysis for the Assessment of Motor Imagery and Mental Arithmetic Tasks.

Author(s): Ameer Ghouse; Mimma Nardelli; Gaetano Valenza
Published in: Entropy, Vol 22, Iss 761, p 761 (2020), 22, 2020, Page(s) 761, ISSN 1099-4300
Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
DOI: 10.3390/e22070761

Conference proceedings (18)

Methodological Considerations on EEG Electrical Reference: A Functional Brain-Heart Interplay Study

Author(s): Diego Candia-Rivera; Vincenzo Catrambone; Gaetano Valenza
Published in: 42nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC), 42, 2020, Page(s) 553-556, ISBN 978-1-7281-1990-8
Publisher: IEEE
DOI: 10.1109/embc44109.2020.9175226

Research on Marketing Communications with Neurophysiological and Virtual Tools

Author(s): Simonetti, Aline; Bigne, Enrique; Kakaria, Shobhit
Published in: AEDEM, 2020, 2020
Publisher: AEDEM
DOI: 10.5281/zenodo.4248725

Narrative Cognition in Mixed Reality Systems: Towards an Empirical Framework

Author(s): Luis Emilio Bruni; Hossein Dini; Aline Simonetti
Published in: Lecture Notes in Computer Science, 3, 2021, Page(s) 3--17, ISBN 9783030775988
Publisher: Springer
DOI: 10.5281/zenodo.5070248

Multivariate Pattern Analysis of Entropy Estimates in Fast and Slow-Wave Functional Near Infrared Spectroscopy (fNIRS): A Preliminary Cognitive Stress Study

Author(s): A Ghouse, D Candia-Rivera, G Valenza
Published in: Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC) 2022, 44nd, 2022, ISBN 978-1-7281-1990-8
Publisher: IEEE
DOI: 10.1109/embc48229.2022.9871839

EEG Theta and ERP Responses to Congruent Versus Incongruent Brands

Author(s): Aline Simonetti; Hossein Dini; Luis Emilio Bruni; Enrique Bigne
Published in: Scientific Reports, 2022, ISSN 2045-2322
Publisher: Springer Nature
DOI: 10.5281/zenodo.5521251

The Role of EEG Electrical Reference in the Assessment of Functional Brain-Heart Interplay: A Preliminary Study

Author(s): Diego Candia-Rivera; Vincenzo Catrambone; Gaetano Valenza
Published in: Conference of the European Study Group on Cardiovascular Oscillations (ESGCO), 11th, 2020, ISBN 9781728157528
Publisher: IEEE Xplore
DOI: 10.1109/esgco49734.2020.9158032

fNIRS signal quality estimation by means of a machine learning algorithm trained on morphological and temporal features

Author(s): M. Sofía Sappia;  Naser Hakimi; Liucija Svinkunaite; Thomas Alderliesten;  Jörn M. Horschig; Willy N. J. M. Colier
Published in: Proceedings Biophotonics in Exercise Science, Sports Medicine, Health Monitoring Technologies, and Wearables II, 11638, 2021, ISSN 0277-786X
Publisher: SPIE Digital Library
DOI: 10.1117/12.2587188

Do I keep my choice regardless of inconsistency and social influence?

Author(s): Simonetti, Aline; Bigne, Enrique; Kakaria, Shobhit
Published in: Association for NeuroPsychoEconomics (ANPE), 2020, 2020
Publisher: Association for NeuroPsychoEconomics (ANPE)
DOI: 10.5281/zenodo.4251999

Advertising effectiveness in TripAdvisor: a neurophysiological study

Author(s): Bigne, Enrique; Ruiz, Carla; Simonetti, Aline; Kakaria, Shobhit
Published in: European Marketing Academy (EMAC), 44, 2020
Publisher: European Marketing Academy
DOI: 10.5281/zenodo.4252049

Picture Classification into Different Levels of Narrativity Using Subconscious Processes and Behavioral Data: An EEG Study

Author(s): Schreiner, L.; Dini, H.; Pretl, H.; Bruni, L.E.
Published in: Lecture Notes in Information Systems and Organisation, 2022, Page(s) 339–348, ISBN 978-3-031-13064-9
Publisher: Springer, Cham
DOI: 10.1007/978-3-031-13064-9_34

Inferring parsimonious coupling statistics in nonlinear dynamics with variational gaussian processes

Author(s): A. Ghouse and G Valenza
Published in: International Conference on Complex Networks and Their Applications, 2023
Publisher: Cornell University
DOI: 10.48550/arxiv.2203.03868

A 1.9-µW 7-GHz IR-UWB Transmitter with RF-Energy-Harvester in 180-nm CMOS for Battery-Less Bio-Sensors

Author(s): Stefan Schmickl, Thomas Faseth, and Harald Pretl
Published in: 17th IEEE International New Circuits and Systems Conference, 17, 2019, Page(s) 1-4, ISBN 978-1-7281-1031-8
Publisher: NEWCAS
DOI: 10.1109/newcas44328.2019.8961228

How online advertising competes with user-generated content in TripAdvisor? A neuroscientific approach.

Author(s): Bigne, Enrique; Simonetti, Aline; Ruiz, Carla; Kakaria, Shobhit
Published in: 11th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK), 30, 2020, ISBN 978-84-09-20310-9
Publisher: ACIEK
DOI: 10.5281/zenodo.4248700

Augmented curiosity

Author(s): Aline Simonetti, Alexander Silva Lopera, Enrique Bigné
Published in: EuroVR 2020 Application, Exhibition & Demo Track Proceedings of the Virtual EuroVR Conference, 2020, ISBN 978-951-38-8741-4
Publisher: VTT Technical Research Centre of Finland Ltd
DOI: 10.32040/2242-122x.2020.t381

Online Classification of Motor Imagery Using EEG and fNIRS: A Hybrid Approach with Real Time Human-Computer Interaction

Author(s): Gerald Hirsch, Matilde Dirodi, Ren Xu, Patrick Reitner, Christoph Guger
Published in: International Conference on Human-Computer Interaction, HCI 2020, 2020, Page(s) 231-238, ISBN 978-3-030-50725-1
Publisher: Springer
DOI: 10.1007/978-3-030-50726-8_30

Visual attention and hand-product interaction in virtual reality shelves

Author(s): Simonetti, Aline; Bigne, Enrique
Published in: Proceedings of the 33rd International Marketing Conference AEMARK 2022, 41, 2022, ISBN 978-84-19480-15-6
Publisher: ESIC Editorial
DOI: 10.5281/zenodo.7068398

Complexity Analysis on Functional-Near Infrared Spectroscopy Time Series: a Preliminary Study on Mental Arithmetic

Author(s): Ameer Ghouse; Mimma Nardelli; Vincenzo Catrambone; Gaetano Valenza
Published in: EMBC, nnu Int Conf IEEE Eng Med Biol Soc. 2020, 2020, ISBN 978-1-7281-1990-8
Publisher: NLM
DOI: 10.1109/embc44109.2020.9176079

Comparing Eye Tracking and Head Tracking during a Visual Attention Task in Immersive Virtual Reality

Author(s): Jose Llanes-Jurado, Javier Marín-Morales, Masoud Moghaddasi, Jaikishan Khatri, Jaime Guixeres, Mariano Alcañiz
Published in: International Conference on Human-Computer Interaction, HCI 2022, 2022, Page(s) 12763, ISBN 978-3-030-78465-2
Publisher: Springer
DOI: 10.1007/978-3-030-78465-2_3

Other (2)

Segmentation of Areas of Interest Inside a Virtual Reality Store

Author(s): Masoud Moghaddasi, Jaikishan Khatri, Jose Llanes-Jurado, Luciano Spinella, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
Published in: International Conference, HCII 2020, Proceedings, Part II, 22nd, 2020, ISBN 978-3-030-50729-9
Publisher: Springer
DOI: 10.1007/978-3-030-50729-9_13

Optimizing Virtual Reality Eye Tracking Fixation Algorithm Thresholds Based on Shopper Behavior and Age

Author(s): Jaikishan Khatri, Masoud Moghaddasi, Jose Llanes-Jurado, Luciano Spinella, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
Published in: 22nd International Conference, HCII 2020, Proceedings, Part II, 22nd, 2020, ISBN 978-3-030-50729-9
Publisher: Springer
DOI: 10.1007/978-3-030-50729-9_9