Description du projet
Un annuaire ouvert innovant pour les interactions interentreprises
Le marketing numérique représente la moitié du budget marketing d’une entreprise moyenne. Les e-mails et les réseaux sociaux sont les canaux de communication les plus privilégiés en marketing. Toutefois, les outils existants ne répondent pas entièrement aux besoins des spécialistes du marketing dans le cadre des activités interentreprises (B2B). Le projet twiner, financé par l’UE, s’appuiera sur l’expérience de Bancomail pour présenter un annuaire ouvert destiné aux PME, aux grandes entreprises ou aux ONG. Le service offre un accès gratuit à des millions d’enregistrements commerciaux, des outils permettant de se connecter et d’interagir dans un environnement sûr, ainsi que divers modules complémentaires permettant de centraliser toutes les activités interentreprises. Il s’agit d’un annuaire d’entreprises ouvert et mondial, doté d’un puissant moteur de recherche et de fonctions de réseau social, qui permet d’augmenter de 90 % les interactions au sein du réseau de l’entreprise.
Objectif
Digital marketing counts for half of the marketing budget of the average company, with email marketing and social media marketing coming on top of the preferred channels of communication, with an average of $400 spent monthly. However, when it comes to B2B activities, current tools do not fully satisfy the marketers’ needs. Getting email leads is based on somehow obsolete list broker services that offer paid access to -often local- business directories. Current social networks come equally short, as they are oriented to individuals, and companies have a static, merely expositional role with few or no real interactivity among them. Twiner is the outcome of our 15-year experience in email digital marketing and a natural continuation of Bancomail, our current list broker, which places us in a competitive position to transfer knowledge from the old way of conceiving B2B marketing (static business records) to a renewed approach (open directory + social network). Targeted to any SME, large corporation or NGO, looking to expand their B2B activities and gain visibility, it consists of an open, global business directory with a powerful search engine and social networking features. We use our 15M database to initially populate Twiner and the latest technology in data management and retrieval for fast DB access and best search matches. Compared to current alternatives, it offers free access to millions of business records, tools for connecting and interacting in a trusted environment, and various add-ons for centralizing all B2B activities like product showcasing, promotions, events etc. Thanks to this unique mixture, Twiner can increase by 90% the interaction within the company’s own network, and by 65% new relationships with companies of the sector. As it offers search trackers an openly accessible directory, it can increase by 30% web visibility. Following a “freemium” model, we will generate an accumulated profit of €69 million and ROI of 34,70 by the 5th year of launch.
Champ scientifique
Programme(s)
Régime de financement
SME-1 - SME instrument phase 1Coordinateur
16129 GENOVA GE
Italie
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.