Descripción del proyecto
Un directorio abierto innovador para interacciones entre empresas
El «marketing» digital representa la mitad del presupuesto en «marketing» de una empresa media. Los canales preferidos de comunicación son el «marketing» por correo electrónico y por redes sociales. Sin embargo, las herramientas actuales no logran satisfacer del todo las necesidades de los vendedores en las actividades entre empresas. El proyecto twiner, financiado con fondos europeos, trabajará en la experiencia de Bancomail a fin de presentar un directorio abierto para pymes, grandes empresas u organizaciones no gubernamentales. El servicio ofrece un acceso gratuito a millones de registros comerciales, herramientas para conectar e interactuar en un entorno seguro y varios complementos para centralizar todas las actividades entre empresas. Se compone de un directorio empresarial global y abierto con un motor de búsqueda y funciones de redes sociales potentes, lo cual aumenta la interacción en el marco de la propia red de la empresa en un 90 %.
Objetivo
Digital marketing counts for half of the marketing budget of the average company, with email marketing and social media marketing coming on top of the preferred channels of communication, with an average of $400 spent monthly. However, when it comes to B2B activities, current tools do not fully satisfy the marketers’ needs. Getting email leads is based on somehow obsolete list broker services that offer paid access to -often local- business directories. Current social networks come equally short, as they are oriented to individuals, and companies have a static, merely expositional role with few or no real interactivity among them. Twiner is the outcome of our 15-year experience in email digital marketing and a natural continuation of Bancomail, our current list broker, which places us in a competitive position to transfer knowledge from the old way of conceiving B2B marketing (static business records) to a renewed approach (open directory + social network). Targeted to any SME, large corporation or NGO, looking to expand their B2B activities and gain visibility, it consists of an open, global business directory with a powerful search engine and social networking features. We use our 15M database to initially populate Twiner and the latest technology in data management and retrieval for fast DB access and best search matches. Compared to current alternatives, it offers free access to millions of business records, tools for connecting and interacting in a trusted environment, and various add-ons for centralizing all B2B activities like product showcasing, promotions, events etc. Thanks to this unique mixture, Twiner can increase by 90% the interaction within the company’s own network, and by 65% new relationships with companies of the sector. As it offers search trackers an openly accessible directory, it can increase by 30% web visibility. Following a “freemium” model, we will generate an accumulated profit of €69 million and ROI of 34,70 by the 5th year of launch.
Ámbito científico
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-1
Régimen de financiación
SME-1 - SME instrument phase 1Coordinador
16129 GENOVA GE
Italia
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.