Descrizione del progetto
Innovativa directory aperta per le interazioni business-to-business
Al marketing digitale è destinata la metà del budget di marketing di un’azienda media. L’e-mail marketing e il social media marketing sono i canali di comunicazione preferiti. Tuttavia, gli strumenti esistenti non soddisfano pienamente le esigenze dei marketer nelle attività business-to-business (B2B). Il progetto twiner, finanziato dall’UE, si baserà sull’esperienza di Bancomail per presentare una directory aperta per le PMI, le grandi aziende o le ONG. Il servizio offre accesso gratuito a milioni di dati aziendali, strumenti per connettersi e interagire in un ambiente sicuro e vari componenti aggiuntivi per centralizzare tutte le attività B2B. Si tratta di una directory aziendale aperta e globale, dotata di un potente motore di ricerca e di funzioni di socializzazione in rete che aumentano del 90 % l’interazione all’interno della rete aziendale.
Obiettivo
Digital marketing counts for half of the marketing budget of the average company, with email marketing and social media marketing coming on top of the preferred channels of communication, with an average of $400 spent monthly. However, when it comes to B2B activities, current tools do not fully satisfy the marketers’ needs. Getting email leads is based on somehow obsolete list broker services that offer paid access to -often local- business directories. Current social networks come equally short, as they are oriented to individuals, and companies have a static, merely expositional role with few or no real interactivity among them. Twiner is the outcome of our 15-year experience in email digital marketing and a natural continuation of Bancomail, our current list broker, which places us in a competitive position to transfer knowledge from the old way of conceiving B2B marketing (static business records) to a renewed approach (open directory + social network). Targeted to any SME, large corporation or NGO, looking to expand their B2B activities and gain visibility, it consists of an open, global business directory with a powerful search engine and social networking features. We use our 15M database to initially populate Twiner and the latest technology in data management and retrieval for fast DB access and best search matches. Compared to current alternatives, it offers free access to millions of business records, tools for connecting and interacting in a trusted environment, and various add-ons for centralizing all B2B activities like product showcasing, promotions, events etc. Thanks to this unique mixture, Twiner can increase by 90% the interaction within the company’s own network, and by 65% new relationships with companies of the sector. As it offers search trackers an openly accessible directory, it can increase by 30% web visibility. Following a “freemium” model, we will generate an accumulated profit of €69 million and ROI of 34,70 by the 5th year of launch.
Campo scientifico
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
16129 GENOVA GE
Italia
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.