Transforming the Customer Experience through Smart, Interactive and Pervasive Proximity Services

Información del proyecto

bubbleOn

Identificador del acuerdo de subvención: 816565

DOI

10.3030/816565

Proyecto cerrado

Fecha de la firma de la CE 27 Abril 2018

Fecha de inicio 1 Mayo 2018

Fecha de finalización 31 Agosto 2018

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

THE BUBBLES COMPANY
France

Periodic Reporting for period 1 - bubbleOn (Transforming the Customer Experience through Smart, Interactive and Pervasive Proximity Services)

Período documentado: 2018-05-01 hasta 2018-08-31

Resumen del contexto y de los objetivos generales del proyecto

Big retail corporations are transforming the manner in which the daily purchases are made. The increase in online purchases leads to a decrease in the attendance of customers in physical stores with a progressive loss of jobs that are not being replaced by new ones in e-commerce. The understanding of the habits and needs of customers is a powerful tool for retailers to create personalised marketing campaigns and recover part of the in-store customers lost.
Our BubbleOn marketing solutions aim to meet 2 major needs in consumer products/BtoC sectors (both distributors and manufacturers):
• Generate traffic and sales in physical stores
• Collect reliable and useful consumer data (i.e. with consumer opt-in).
To meet these needs our 2 types of solutions are:
1) A 1/X mechanism-based gamification program using a cloud-based platform - called Drive to Purchase (D2P).
2) Proximity sensors embedded in our charging stations for smartphones – called The Bubble.
The FS confirms the novelty of our proposal, its technical viability and economic profitability in any of the scenarios proposed. D2P has already aroused great success during the 2 months field test performed in France and Canada.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

During Phase I of the project we have studied all Technical, Market and Financial Viability aspects. We concluded that, although the technical development plan for the hardware plus software (The Bubble + D2P) is feasible with our expertise and resources, the volume of business can be dramatically higher if we concentrate our offer in D2P as a standalone product. We have decided to switch our business model to only develop marketing-software activities, with D2P as first in the market and no conflict with competing intellectual property. A prototype of this software product has shown great potential to attract customers to purchase in physical stores in our filed-tests, and the market to which it is directed has a great economic and social value.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

The potential of our DriveToPurchase software platform to boost retail businesses sector has been demonstrated in the field tests conducted in various stores in Canada and France, where after 2 months a large increase in sales and the attraction of customers to physical stores was achieved. This success has driven the development of our digital marketing solution with which, according to our detailed financial projections, we expect to acquire a large expansion all over the world with 250 employees and € 150M accumulated revenue after 5 years.

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