Descripción del proyecto
Una innovadora plataforma de servicios de proximidad que personaliza la atención al cliente al instante
Los teléfonos inteligentes nos permiten compartir nuestra ubicación, una bendición para las empresas que quieren enviarnos información pertinente en función del lugar en que nos encontremos. Los llamados servicios de proximidad permiten descubrir, con ayuda de la red, personas o dispositivos que se encuentran cerca del usuario del servicio y facilitan la comunicación entre los dispositivos. La pyme francesa The Bubbles Company ha desarrollado un pequeño dispositivo, «bubble» (burbuja, en inglés), y una plataforma de servicios que ofrece servicios de proximidad a minoristas con funciones avanzadas de mercadotecnia que impulsan una estrategia de inteligencia comercial. La solución presenta campañas publicitarias automatizadas y personalizadas al instante. El proyecto bubbleOn, financiado con fondos europeos, está ayudando al equipo a optimizar la innovadora tecnología y a preparar el camino para su comercialización.
Objetivo
bubbleOn is a fully integrated ecosystem to provide proximity services (marketing, custbubbleOn is a fully integrated ecosystem to provide proximity services (marketing, customer satisfaction, etc.) based on a non-intrusive device (presented as a charging station, the bubble) and a service platform that seamlessly allows creating and using adaptive content depending on each user profile, location, time and context. All of this enables advanced marketing features that fosters marketing intelligence strategy. bubbleOn is the only solution including a proximity service multi-technology device, a content management system (CMS) and an orchestrator to provide a non-intrusive, seamless, turnkey solution for retailers to deliver proximity marketing services in their stores. bubbleOn project follows three principles: 1. Extreme User Experience: from our physical device –the bubble–, designed by a prestigious studio in Paris, to our content management system (CMS) and including the service portfolio designed for end users (i.e. 1/X promotion described in section 1.3) everything is created to impact positively in the mind of people, to ease common and not so common actions and to be pretty, friendly and appealing. 2. Omni-channel, one step further: our solution integrates the offline world with online resources to provide individuals with the most exciting experience (one can go to a supermarket and get his full basket refunded, suddenly!). We mix proximity technologies (beacons, GPS, Wi-Fi…) with marketing techniques (coupons, promotions, loyalty programs, sales…) and produce automated campaigns in real time. 3. Taylor made marketing: thanks to our business intelligence orchestration, implemented in our orchestrator, we are able to deliver absolute customised content to each individual entering a shop, a bank branch or a station. This opens a new door to deliver valuable content to the customers, by mean of non-intrusive marketing, gamification and other innovative methods.
Ámbito científico
- natural sciencescomputer and information sciencessoftware
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensors
- natural sciencescomputer and information sciencesdata sciencebusiness intelligence
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-1
Régimen de financiación
SME-1 - SME instrument phase 1Coordinador
75007 PARIS
Francia
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.