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Metaphor as the Purpose of the Firm

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Corporate social counterpositioning: How attributes of social issues influence competitive response

Author(s): Aharon Mohliver, Donal Crilly, Aseem Kaul
Published in: Strategic Management Journal, Issue Monthly, 2022, Page(s) TBD, ISSN 0143-2095
Publisher: John Wiley & Sons Inc.

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