Project description
How language impacts corporate social engagement
The role of large corporations in society has evolved from profit maximisation to agents of social change. The use of language is an important factor worth exploring. The EU-funded project METAPoF will examine how language reflects and shapes beliefs on whether firms should tackle societal challenges, such as inequality, resource scarcity and climate change rather than create economic value for investors. Specifically, the research will look at the relationship between metaphor and understandings of purpose, as well as the relationship between management teams’ use of metaphor and investor support for corporate social engagement.
Objective
In this research programme, I connect language to managers’ sense-making about the purpose of the firm in society. Specifically, how does language reflect and shape beliefs as to whether firms should tackle societal challenges, such as inequality, resource scarcity, and climate change, rather than merely create economic value for investors? In contrast to dominant macro-level explanations focused on the institutional drivers of purpose, I propose to investigate figurative language as a micro-foundation that influences why firms choose to tackle the societal challenges they do. Figurative language, such as metaphor, has a role in shaping how people think and act. It does so by helping actors make sense of complex phenomena in terms of objects and processes they more readily understand and experience more concretely. For instance, people often describe the future in terms of the physical realities of space and motion. Emerging research at the interface of language and cognitive science documents that even subtle differences in the form of metaphor—e.g. whether we describe ourselves as approaching the future, or whether we describe the future as approaching us—can prompt distinct ways of sense-making. I have designed three empirical studies that build on this emerging research to advance understanding of how metaphor informs sense-making about the future and about one’s capacity to solve societal problems. The studies explore 1) the relationship between metaphor and understandings of purpose, 2) the relationship between management teams’ use of metaphor and investor support for corporate social engagement, and 3) the relationship between firms’ working languages and understandings of purpose. Together, the studies promise to break new ground by showing the latent influence of language on how executives make sense of the purpose of the firm in society and on how communicating purpose in different ways can mould investor reactions.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences earth and related environmental sciences atmospheric sciences climatology climatic changes
- social sciences psychology cognitive psychology
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC)
MAIN PROGRAMME
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Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
ERC-COG - Consolidator Grant
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2018-COG
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
NW1 4SA London
United Kingdom
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