Project description
Assisting start-ups pitch for investment
In the business world, an elevator pitch could make or break a start-up. It’s about making the right first impression and sparking interest in your company, raising money from investors. It’s not easy. This is why the EU-funded InReady project will organise Business to Investor (B2I) matchmaking events, where start-ups can meet investors and have the opportunity to present their business ideas and attract funding for their company through great presentation ('pitching') skills. Since the competition is very high, companies must prepare exhaustively for such meetings. To assist the start-ups, project partners aim to design a new service for checking the company’s readiness and proposing an action plan for improvements.
Objective
The one of the main challenges for the start-ups is the lack of funding for their business ideas. And this situation forces them to seek funding from private sources and especially venture capital (VC) funds. Thus, start-ups seek to participate in Business to Investor (B2I) matchmaking events where they can meet investors and have the opportunity to present their business ideas and attract funding for their company through great presentation (“pitching”). Since the competition is very high, companies must prepare exhaustively their presence in such meetings. Start-ups tend to forget to present the important parts of the Executive summary, the presentation is missing crucial data, “elevator pitch” focuses on the wrong matters. Moreover, they need guidance from experienced consultants on how to present themselves better.
To assist the start-ups, project partners aim to design a new service to facilitate investment readiness utilizing a new webtool for checking the company’s readiness and proposing an action plan for improvements.
Fields of science
Programme(s)
Funding Scheme
CSA - Coordination and support actionCoordinator
LT-03223 Vilnius
Lithuania