Description du projet
Communiquer sur la science est tout aussi important que la science
Une communication scientifique efficace est essentielle pour stimuler l’interaction entre les scientifiques, les spécialistes de la communication, les citoyens et les décideurs politiques. La question est de savoir comment la science est communiquée: l’essor de la numérisation et des médias sociaux, ainsi que les défis auxquels sont confrontés les médias traditionnels, modifient en permanence la communication de la science et les relations entre ses acteurs, y compris les citoyens. Le projet QUEST, financé par l’UE, étudie le paysage et la dynamique de la communication scientifique aujourd’hui, en examinant trois grands volets – le journalisme, les médias sociaux et les musées – dans le but de concevoir des indicateurs de qualité et des outils pour la soutenir. Le projet renforcera une communauté de communication scientifique multidisciplinaire en testant les meilleures pratiques et en proposant des moyens innovants de s’intéresser à la science, en particulier lorsqu’il s’agit de relever des défis sociétaux majeurs, tels que le changement climatique, les vaccins et l’intelligence artificielle.
Objectif
Science Communication (SciCom) plays a key role in addressing today’s societal challenges. To be effective, it must be conceived as multi-directional communication, involving scientists, policy-makers, journalists, other communications actors and citizens. On one side, scientists produce research results but are not always equipped to communicate efficiently to the public and to policy-makers. On the other, journalists and other communications actors act as the interface between science, citizens and other audiences, although they may face challenges in fully comprehending the scientific message. Citizens will have a varied perception of the information received but limited knowledge and tools impeding a qualitative assessment. The variety of means of communication existing today makes communications faster and easier, but that increases the complexity of these interactions and the challenge to communicate “sound” science. We also need to consider that much of today SciCom passes through the digital sphere, as the advent of digitalization has changed the way in which information flows and opinions are shaped, also regarding science. Social media are one of the key representatives of these modern means of communication, deserving a special focus. In this context, the challenge faced by SciCom is in finding effective, non-hierarchical ways to exchange these diverse forms of knowledge, by making SciCom stakeholders interact in a constructive way through the different media. QUEST aims at facing this challenge with a multi-step approach that will: (1) understand the dynamics of today SciCom (2) design tools to evaluate SciCom quality (3) experiment best practices and proposing innovative ways for SciCom (4) promote SciCom training (5) build an engaging SciCom community. The focus will be on (a) journalism (b) Social media (c) Museums, recognized as having the highest impact in this context. Climate change, Vaccines and Artificial Intelligence are used as case studies.
Programme(s)
Régime de financement
RIA - Research and Innovation actionCoordinateur
30100 VENEZIA
Italie