Livrables
This deliverable will report on the growth hacking activities run yearly, focusing on the lessons learned to better tailor future efforts. It will also report on the NGI Ambassadors programme. In the final version of this deliverable at M36 a plan for management of the platform beyond project’s duration will also be presented.
2nd NGI Comms coaching reportThis deliverable will report on the coaching activities NGI4ALL will run including an overview of the training sessions participants contents modalities and support materials This deliverable includes also an update of the NGI marketing and communication strategy and plan
Final NGI CHARISMA Activities ReportThis yearly report will provide an overview of the overall activities carried on by work package 3 gathering input from all active tasks in the work package By closely monitoring KPIs and achieved performance across all activities it will be possible to inject back into and adapt the strategy and plans
NGI Comms coaching reportThis deliverable, will report on the coaching activities NGI4ALL will run, including an overview of the training sessions (participants, contents, modalities) and support materials.
Annual media and press coverage report (1st version)This deliverable will report on the main media and press activities run each year, collect the material, assess effectiveness and reach of the efforts in view on injecting back into the NGI Communication and Marketing strategy. In the final version of this deliverable indications about follow up activities and their hand over will be included.
Growth hacking activities and NGI Ambassadors Programme Report (3rd version)This deliverable will report on the growth hacking activities run yearly focusing on the lessons learned to better tailor future efforts It will also report on the NGI Ambassadors programme In the final version of this deliverable at M36 a plan for management of the platform beyond projects duration will also be presented
1st NGI CHARISMA Activities ReportThis yearly report will provide an overview of the overall activities carried on by work package 3 gathering input from all active tasks in the work package. By closely monitoring KPIs and achieved performance across all activities it will be possible to inject back into and adapt the strategy and plans.
Annual media and press coverage report (3rd version)This deliverable will report on the main media and press activities run each year collect the material assess effectiveness and reach of the efforts in view on injecting back into the NGI Communication and Marketing strategy In the final version of this deliverable indications about follow up activities and their hand over will be included
Media landscapeThis deliverable will provide an overview of the relevant media interested in the NGI topics at pan –European level. This study will be important to understand how to better approach them, which selected media and how they cover news related to NGI themes.
NGI community demographics and evolution (1st version)This deliverable will describe and analyse the size, structure, and distribution of the NGI population across Europe, and possibly beyond, also with input from the ICS-31 CSA. This document will also analyse information and input as provided by the Advisory Board. This research analysis and its findings will be crucial to better target communication and marketing activities, and retro feed in WP1.
Final NGI Comms coaching reportThis deliverable will report on the coaching activities NGI4ALL will run including an overview of the training sessions participants contents modalities and support materials
2nd NGI CHARISMA Activities ReportThis yearly report will provide an overview of the overall activities carried on by work package 3 gathering input from all active tasks in the work package By closely monitoring KPIs and achieved performance across all activities it will be possible to inject back into and adapt the strategy and plans
NGI Marketing and Communication Strategy and PlanThis deliverable will describe the NGI marketing and communication strategy and plan. This should be considered as a living document that will reflect the emerging opportunities and changing conditions that apply, according to the NGI priorities and needs of a growing and on-the-move community.
Annual media and press coverage report (2nd version)This deliverable will report on the main media and press activities run each year collect the material assess effectiveness and reach of the efforts in view on injecting back into the NGI Communication and Marketing strategy In the final version of this deliverable indications about follow up activities and their hand over will be included
Growth hacking activities and NGI Ambassadors Programme Report (2nd version)This deliverable will report on the growth hacking activities run yearly focusing on the lessons learned to better tailor future efforts It will also report on the NGI Ambassadors programme In the final version of this deliverable at M36 a plan for management of the platform beyond projects duration will also be presented
This document will provide the NGI logo (designed in various versions for different target usage), as well as infographics guidelines for its usage and templates for online media, leaflets, publications, etc.
NGI Online Presence ReloadedA first version of the online presence reloaded: a restructured and rebranded NGI web portal, including the NGI social media channels and NGI Online map. Updates / improvements will run during the whole project.
The NGI community platform and growth hacking planThis deliverable will consist of the first version of the NGI community platform and a report describing the its features and offered services, the main players identified and will describe the planned growth hacking activities to be pursued to ensure active engagement of users to the platform and more in general to the NGI dialogues.
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