COMMERCIALIZING THE FIRST HEAD-UP-DISPLAY FOR OFF-HIGHWAY VEHICLES

Información del proyecto

HUD

Identificador del acuerdo de subvención: 826697

DOI

10.3030/826697

Proyecto cerrado

Fecha de la firma de la CE 17 Agosto 2018

Fecha de inicio 1 Septiembre 2018

Fecha de finalización 31 Diciembre 2018

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

HUD SOLUTIONS SWEDEN AB
Sweden

Periodic Reporting for period 1 - HUD (COMMERCIALIZING THE FIRST HEAD-UP-DISPLAY FOR OFF-HIGHWAY VEHICLES)

Período documentado: 2018-09-01 hasta 2018-12-31

Resumen del contexto y de los objetivos generales del proyecto

An overload of information in conventional instruments in commercial vehicles affect driver, vehicle and public safety. HUD Solutions, Sweden AB is developing a Head-Up Display (HUD) technology to display the most important information within the driver’s line of sight in an unaddressed market segment, Off-Highway Vehicles (OHVs). With HUDs, the image is perceived to be hovering in the air a few meters in front of the vehicle and driver can see the essential information without looking down. By enabling better human-machine interaction, safety and productivity are increased which, in turn, leads to reduced costs.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

HUD Solutions Sweden AB validated a prototype (TRL=7) of a HUD for OHVs in a partnership with leading, world-class OEMs in 2017 during an extensive research project financed by Vinnova, Sweden’s innovation agency.

In 2018, the company performed a thorough market study under the Horizon 2020 SME Instrument Phase 1. As a result, HUD Solutions established OHV customers, performed a price study for the HUD product and estimated the size of the global OHV market. The company also developed its commercialisation strategy, estimated the financial requirements for taking the product to the market and finally, developed a business plan, based on the results of the study.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

Today, there are no known HUDs for OHVs. HUD Solutions Sweden AB intends to take advantage of this gap and commercialise the HUD technology for the first time in this market segment. Through early market introduction, HUD Solutions can benefit from first mover advantages.

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