Periodic Reporting for period 1 - HUD (COMMERCIALIZING THE FIRST HEAD-UP-DISPLAY FOR OFF-HIGHWAY VEHICLES)
Reporting period: 2018-09-01 to 2018-12-31
An overload of information in conventional instruments in commercial vehicles affect driver, vehicle and public safety. HUD Solutions, Sweden AB is developing a Head-Up Display (HUD) technology to display the most important information within the driver’s line of sight in an unaddressed market segment, Off-Highway Vehicles (OHVs). With HUDs, the image is perceived to be hovering in the air a few meters in front of the vehicle and driver can see the essential information without looking down. By enabling better human-machine interaction, safety and productivity are increased which, in turn, leads to reduced costs.
HUD Solutions Sweden AB validated a prototype (TRL=7) of a HUD for OHVs in a partnership with leading, world-class OEMs in 2017 during an extensive research project financed by Vinnova, Sweden’s innovation agency.
In 2018, the company performed a thorough market study under the Horizon 2020 SME Instrument Phase 1. As a result, HUD Solutions established OHV customers, performed a price study for the HUD product and estimated the size of the global OHV market. The company also developed its commercialisation strategy, estimated the financial requirements for taking the product to the market and finally, developed a business plan, based on the results of the study.
In 2018, the company performed a thorough market study under the Horizon 2020 SME Instrument Phase 1. As a result, HUD Solutions established OHV customers, performed a price study for the HUD product and estimated the size of the global OHV market. The company also developed its commercialisation strategy, estimated the financial requirements for taking the product to the market and finally, developed a business plan, based on the results of the study.
Today, there are no known HUDs for OHVs. HUD Solutions Sweden AB intends to take advantage of this gap and commercialise the HUD technology for the first time in this market segment. Through early market introduction, HUD Solutions can benefit from first mover advantages.