COMMERCIALIZING THE FIRST HEAD-UP-DISPLAY FOR OFF-HIGHWAY VEHICLES

Project Information

HUD

Grant agreement ID: 826697

DOI

10.3030/826697

Project closed

EC signature date 17 August 2018

Start date 1 September 2018

End date 31 December 2018

Funded under

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

HUD SOLUTIONS SWEDEN AB
Sweden

Periodic Reporting for period 1 - HUD (COMMERCIALIZING THE FIRST HEAD-UP-DISPLAY FOR OFF-HIGHWAY VEHICLES)

Reporting period: 2018-09-01 to 2018-12-31

Summary of the context and overall objectives of the project

An overload of information in conventional instruments in commercial vehicles affect driver, vehicle and public safety. HUD Solutions, Sweden AB is developing a Head-Up Display (HUD) technology to display the most important information within the driver’s line of sight in an unaddressed market segment, Off-Highway Vehicles (OHVs). With HUDs, the image is perceived to be hovering in the air a few meters in front of the vehicle and driver can see the essential information without looking down. By enabling better human-machine interaction, safety and productivity are increased which, in turn, leads to reduced costs.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

HUD Solutions Sweden AB validated a prototype (TRL=7) of a HUD for OHVs in a partnership with leading, world-class OEMs in 2017 during an extensive research project financed by Vinnova, Sweden’s innovation agency.

In 2018, the company performed a thorough market study under the Horizon 2020 SME Instrument Phase 1. As a result, HUD Solutions established OHV customers, performed a price study for the HUD product and estimated the size of the global OHV market. The company also developed its commercialisation strategy, estimated the financial requirements for taking the product to the market and finally, developed a business plan, based on the results of the study.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Today, there are no known HUDs for OHVs. HUD Solutions Sweden AB intends to take advantage of this gap and commercialise the HUD technology for the first time in this market segment. Through early market introduction, HUD Solutions can benefit from first mover advantages.

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