A Novel Bottom-Up Sales Channel Between Travelers and Airlines

Información del proyecto

AIRM

Identificador del acuerdo de subvención: 828572

DOI

10.3030/828572

Proyecto cerrado

Fecha de la firma de la CE 18 Julio 2018

Fecha de inicio 1 Agosto 2018

Fecha de finalización 31 Enero 2019

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

OPTION WAY
France

Periodic Reporting for period 1 - AIRM (A Novel Bottom-Up Sales Channel Between Travelers and Airlines)

Período documentado: 2018-08-01 hasta 2019-01-31

Resumen del contexto y de los objetivos generales del proyecto

It is of paramount importance for airlines to fill their seats. This leads to a more efficient use of resources, with positive financial, operational and ecological impacts. But the current paradigm is top-down: airlines estimate the future demand for a flight and continuously monitor the price according to the flight’s occupancy, without the view of the real demand from travelers.
We propose to improve this model by introducing a novel bottom-up channel from travelers to airlines. Travelers will be able to place a bid on a seat, and Airlines will have access to these bids. They may accept a bid and thus immediately increase the occupancy of a flight, without the need for continuous fare readjustment. This would deeply change the dynamics of the market, providing airlines with real-time information about the demand. Our ultimate goal is to improve revenue management and increase occupancy rates.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

According to our study, many airlines are interested by a novel bottom-up sales channel with bids from travelers, mainly to better fill the under-loaded flights during the low or medium season. We have focused our work on the different technical solutions to implement this new solution, and we have succeeded to define an achievable model with the existing technical constraints. Our solution is simple, profitable, and matches our goal to improve revenue management.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

The main impact of our project is to increase the average occupancy rate of the flights, leading to a better use of resources in order to limit the ecological impact of each traveler. The project has also a positive impact for airlines by improving their revenue and for travelers by saving money. For Option Way, this project is an opportunity to growth and develop our business.

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