A Clean Cabinet full operative prototype was built. All verification tests and testing have given positive results.
During the 3rd period of the project, our effort was focused on promotional activities through trade fairs, special events and digital channels and social networks (Linkedin). The company website has been improved and a website dedicated to Clean Cabinet has been created (www.cleancabinet.it)
Individual meetings were organized with specific customers interested in the Clean Cabinet.
Commercial activities can be split in 2 different stages consistent with development product progress.
First and second period
New project Web site and update of the existing Oilsafe corporate web site aimed promoting Clean Cabinet idea and the product concept. These actions provided broad visibility and after a few months our SEO was very effective. Searches in Google with many specific words has shown Oilsafe Clean Cabinets in the first pages in Italian market and in second page in US and English markets. As a result, we released preliminary quotes of the machines from second half of 2019 and we had several videocall with potential foreign customers.
We performed a Competitors and market analyses, checking: available systems in the market, requirements and needs of potential customers and market analyses focus on European countries
Results allowed us to prepare a marketing plan for second period, including attendance to exhibitions, digital and paper marketing plan and organization of special events. We attended Gis (hold in Piacenza October 2019) however the rest of the planned events, Samoter (Italy-March 2020), Control messe (Germany-May 2020) and Automotive expo (Germany-June 2020) were cancelled.
To develop our Sales network in Italy, we have hired 3 agents and to open new markets we are looking for potential agents in Germany and other countries like Brasil.
To engage potential customers and increase our market reputation we have organized a Webinar focus on ISO16232 norm. Its aim was to let the attendance know more about the technical application of the norm and how to perform an effective analyses with Clean Cabinet.
During the Third period (from March to October 2021), dissemination and exploitation process took place mainly from reopening of markets on May 2021. We have attended Geofluid (Italy-September), Parts2clean (Germany-October) and Eima (Italy) and in Mecspe (Nov. 23 to 25) we will have a stand.
We have also organized special events in our facilities. In July we launched CleanCabinet for selected customers, we had almost 100 persons in two days and we had the opportunity to met many potential customers.
Our Advertising plan specially focused on Digital advertising with a Google ads campaign for Italian market and German market is still on going. Our distribution network is still growing up. In Germany we are starting to set agreements with German agents and with a company able to work on maintenance and post sales. We have also done some preliminary contacts and contracts with Brasil agents to promote the machine there.
Additionally we have done a Hard copy advs campaign, including release of dedicated advertising in a vertical newspaper, Oleodinamica & pneumatica.
These activities have given back the following results:
- 30 quotes in last 2 years
- Potential customers in our facilities to learn and see our Clean Cabinet prototype. Among them companies as important as Bosch Rexroth, Cleanfix, Vis Hydraulics, Ferrari Spa and Ford Spa.
- 2 potential international distribution agents: one in Germany and one in Brasil and 3 local agents in Italy