Description du projet
Écran d’infodivertissement mobile robotisé pour les espaces publics
Moving Marketing Technology (MMT) est une combinaison pionnière de technologie robotique et de système de marketing personnalisable. Il s’agit d’un écran robotisé d’information et de publicité, mobile et personnalisable, conçu pour se déplacer de manière autonome dans les espaces publics. Cette technologie très innovante peut être utilisée dans des lieux de fort passage tels que les aéroports, les centres commerciaux et les stades, pour fournir des informations et de l’aide, diriger les flux de foule ou rencontrer et accueillir les visiteurs. Le projet MMT financé par l’UE planifiera une stratégie d’entrée sur le marché pour le produit. Il réalisera une étude de faisabilité qui permettra au développeur de l’innovation (IBG) d’affiner sa connaissance du marché, d’évaluer la voie législative, de finaliser les partenaires de la phase 2 du projet et de présenter un plan d’affaires entièrement élaboré.
Objectif
As a world first, IBG have already presented our sensational development: Moving Technology, a unique combination of robotic technology and customisable marketing system, alongside our exciting gesture control robotics at various fairs by Panasonic, VW and Hannover Messe, etc. with great success.
Building on this, MMT is a customisable mobile information and advertising robotic display that is designed to autonomously move through public spaces, allowing promoters and advertisers to engage with audiences in new and innovative methods. As a highly innovative technology, we fully expect for MMT to advance the digital signage industry as well as create new markets.
We envision for the sensational MMT technology to be used at destination locations such as airports, shopping venues and sporting/event arenas, used for:
- providing bespoke information/assistance to visitors
- directing crowds foot-flow
- meet-and-greet visitors to sites such as hospitals or universities
- product marketing, reaching customers in a new highly engaging and eye-catching way
As the first of its kind and with our IP position protected, we intend for MMT to become the industry standard and launch us into becoming a digital signage market leader, therefore, it is key for us to plan this market entry strategy carefully to ensure success is maximised. This feasibility study will allow us to: refine our market knowledge; scope the legislative pathway; finalise Phase 2 project partners; plan the work to be completed during Phase 2 and produce a fully elaborated business plan.
Building on our legacy as an innovative company, at IBG, we possess the know-how necessary to develop, manufacture and market such world novelties and innovations. Having already proven TRL6, at Phase 2 we shall: finalise chassis development; prepare the data and vision technology for serial production; prove to the market the value of robotic digital media deployment and demonstrate reliable autonomous operation.
Champ scientifique
- natural sciencescomputer and information sciencesinternetinternet of things
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsoptical sensors
- natural sciencescomputer and information sciencesdata sciencebig data
- social sciencespolitical sciencespolitical transitionsrevolutions
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringroboticsautonomous robots
Programme(s)
Régime de financement
SME-1 - SME instrument phase 1Coordinateur
23569 LUBECK
Allemagne
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.