Descrizione del progetto
Un display robotico mobile di infotainment per gli spazi pubblici
La tecnologia per il marketing di movimento (MTT, Moving Marketing Technology) è una combinazione pionieristica di tecnologia robotica e un sistema di marketing personalizzabile. Si tratta di un display robotico personalizzabile che mostra pubblicità e informazioni mobili concepito per spostarsi in modo autonomo negli spazi pubblici. Questa tecnologia altamente innovativa può essere utilizzata presso luoghi di destinazione quali aeroporti, siti adibiti allo shopping e complessi sportivi allo scopo di fornire informazioni e assistenza, dirigere il traffico pedonale della folla o accogliere e dare il benvenuto ai visitatori presso i luoghi specifici. Il progetto MMT, finanziato dall’UE, pianificherà una strategia di immissione sul mercato per il prodotto. MMT effettuerà uno studio di fattibilità e consentirà allo sviluppatore dell’innovazione (IBG) di perfezionare le sue conoscenze di mercato, valutare il percorso normativo, fissare i propri partner di progetto di fase 2 e produrre un piano aziendale interamente elaborato.
Obiettivo
As a world first, IBG have already presented our sensational development: Moving Technology, a unique combination of robotic technology and customisable marketing system, alongside our exciting gesture control robotics at various fairs by Panasonic, VW and Hannover Messe, etc. with great success.
Building on this, MMT is a customisable mobile information and advertising robotic display that is designed to autonomously move through public spaces, allowing promoters and advertisers to engage with audiences in new and innovative methods. As a highly innovative technology, we fully expect for MMT to advance the digital signage industry as well as create new markets.
We envision for the sensational MMT technology to be used at destination locations such as airports, shopping venues and sporting/event arenas, used for:
- providing bespoke information/assistance to visitors
- directing crowds foot-flow
- meet-and-greet visitors to sites such as hospitals or universities
- product marketing, reaching customers in a new highly engaging and eye-catching way
As the first of its kind and with our IP position protected, we intend for MMT to become the industry standard and launch us into becoming a digital signage market leader, therefore, it is key for us to plan this market entry strategy carefully to ensure success is maximised. This feasibility study will allow us to: refine our market knowledge; scope the legislative pathway; finalise Phase 2 project partners; plan the work to be completed during Phase 2 and produce a fully elaborated business plan.
Building on our legacy as an innovative company, at IBG, we possess the know-how necessary to develop, manufacture and market such world novelties and innovations. Having already proven TRL6, at Phase 2 we shall: finalise chassis development; prepare the data and vision technology for serial production; prove to the market the value of robotic digital media deployment and demonstrate reliable autonomous operation.
Campo scientifico
- natural sciencescomputer and information sciencesinternetinternet of things
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsoptical sensors
- natural sciencescomputer and information sciencesdata sciencebig data
- social sciencespolitical sciencespolitical transitionsrevolutions
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringroboticsautonomous robots
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
23569 LUBECK
Germania
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.