Descripción del proyecto
Pantalla robótica móvil de infotenimiento para espacios públicos
La Tecnología de Mercadotecnia Móvil (MMT, por sus siglas en inglés) es una combinación pionera de tecnología robótica y un sistema de mercadotecnia personalizable. Se trata de una pantalla robótica móvil de información y publicidad personalizable diseñada para moverse de forma autónoma en espacios públicos. Esta tecnología altamente innovadora puede utilizarse en ubicaciones de destino, como aeropuertos, centros comerciales y estadios deportivos, donde puede ofrecer información y ayuda, dirigir el flujo de personas o reunirse y dar la bienvenida a los visitantes del lugar. El proyecto MMT, financiado con fondos europeos, planificará una estrategia de comercialización para el producto. Realizará un estudio de viabilidad que permitirá que el desarrollador de la innovación (IBG, por sus siglas en inglés) refine su conocimiento del mercado, evalúe la vía legislativa, ultime los socios del proyecto de la fase 2 y produzca un plan comercial totalmente elaborado.
Objetivo
As a world first, IBG have already presented our sensational development: Moving Technology, a unique combination of robotic technology and customisable marketing system, alongside our exciting gesture control robotics at various fairs by Panasonic, VW and Hannover Messe, etc. with great success.
Building on this, MMT is a customisable mobile information and advertising robotic display that is designed to autonomously move through public spaces, allowing promoters and advertisers to engage with audiences in new and innovative methods. As a highly innovative technology, we fully expect for MMT to advance the digital signage industry as well as create new markets.
We envision for the sensational MMT technology to be used at destination locations such as airports, shopping venues and sporting/event arenas, used for:
- providing bespoke information/assistance to visitors
- directing crowds foot-flow
- meet-and-greet visitors to sites such as hospitals or universities
- product marketing, reaching customers in a new highly engaging and eye-catching way
As the first of its kind and with our IP position protected, we intend for MMT to become the industry standard and launch us into becoming a digital signage market leader, therefore, it is key for us to plan this market entry strategy carefully to ensure success is maximised. This feasibility study will allow us to: refine our market knowledge; scope the legislative pathway; finalise Phase 2 project partners; plan the work to be completed during Phase 2 and produce a fully elaborated business plan.
Building on our legacy as an innovative company, at IBG, we possess the know-how necessary to develop, manufacture and market such world novelties and innovations. Having already proven TRL6, at Phase 2 we shall: finalise chassis development; prepare the data and vision technology for serial production; prove to the market the value of robotic digital media deployment and demonstrate reliable autonomous operation.
Ámbito científico
- natural sciencescomputer and information sciencesinternetinternet of things
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsoptical sensors
- natural sciencescomputer and information sciencesdata sciencebig data
- social sciencespolitical sciencespolitical transitionsrevolutions
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringroboticsautonomous robots
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-1
Régimen de financiación
SME-1 - SME instrument phase 1Coordinador
23569 LUBECK
Alemania
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.