Project description
Radio frequency identification technology to prevent shoplifting
Thieves removing security tags from merchandise is a major problem for fashion retail stores. With radio frequency identification (RFID) technology increasingly being used in retail to improve inventory management, it may also be a powerful tool to prevent theft. Shopguard Systems Limited, which has significant experience in electronic article surveillance solutions, developed the RFID-based DetecTag solution that detects attempts to remove the tag from a product. The EU-funded DetecTag project will validate the DetecTag concept beyond its current customer base. The next step is the worldwide commercialisation of DetecTag.
Objective
Shopguard Systems Limited (www.shopguard.com) has become a leading player on the retail security market in the past 25 years. Shopguard provides tailor-made shop security solutions for retailers all over the world. Through our extensive sales channels with subsidiaries and partners on 4 continents, Shopguard has supplied more than 30,000 retail stores worldwide in more than 40 countries to date. Customers include the largest multinational retailers and brands like Marks & Spencer, Tesco, Auchan, Billa, Spar, Tezenis, Reima, van Graaf, Telenor, T-mobile, SFR, Orange, Virgin, Media Markt, Vodafone, Sony, Nokia or Barnes & Noble.
DetecTag is an RFID-based electronic article surveillance solution designed specifically to the needs of fashion retail stores. RFID technology is increasingly being used in retail, however, current solutions focus on its application for logistics and inventory management purposes; failing to utilise the possibilities of the technology for theft prevention. A major problem of fashion retail stores is that out of sight in the fitting room, thieves are able to remove the security tags protecting the products. Our solution tackles precisely this problem by detecting attempts to remove the tag from a product.
Shopguard is uniquely positioned in the market, with significant experience and track record in Electronic Article Surveillance (EAS) solutions and expertise in latest RFID technologies. This enables us to develop shop security solutions that fully exploit the possibilities of RFID technology.
Our overall objective is to successfully commercialize DetecTag on the global market by the end of Phase 2 of the SME Instrument and achieve a decent market presence and sharp growth. In the present Phase 1 project we are going to validate the DetecTag concept beyond our current customer base to make sure that our long-term development objectives are in line with the current and expected requirements of our target market.
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
1037 Budapest
Hungary
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.