Descripción del proyecto
Tecnología de identificación por radiofrecuencia para evitar hurtos en los comercios
Los ladrones que retiran las etiquetas de seguridad de las mercancías representan un gran problema para las tiendas minoristas de moda. Dado que en las tiendas minoristas cada vez se utiliza más la tecnología de identificación por radiofrecuencia (RFID, por sus siglas en inglés) para mejorar la gestión del inventario, podría convertirse en una herramienta importante para evitar robos. Shopguard Systems Limited, con una notable experiencia en soluciones de vigilancia electrónica de artículos, desarrolló la solución DetecTag basada en la RFID que detecta cuando se intenta retirar la etiqueta de un producto. El proyecto DetecTag, financiado con fondos europeos, validará el concepto DetecTag más allá de su actual base de clientes. Asimismo, la etapa siguiente es la comercialización mundial de DetecTag.
Objetivo
Shopguard Systems Limited (www.shopguard.com) has become a leading player on the retail security market in the past 25 years. Shopguard provides tailor-made shop security solutions for retailers all over the world. Through our extensive sales channels with subsidiaries and partners on 4 continents, Shopguard has supplied more than 30,000 retail stores worldwide in more than 40 countries to date. Customers include the largest multinational retailers and brands like Marks & Spencer, Tesco, Auchan, Billa, Spar, Tezenis, Reima, van Graaf, Telenor, T-mobile, SFR, Orange, Virgin, Media Markt, Vodafone, Sony, Nokia or Barnes & Noble.
DetecTag is an RFID-based electronic article surveillance solution designed specifically to the needs of fashion retail stores. RFID technology is increasingly being used in retail, however, current solutions focus on its application for logistics and inventory management purposes; failing to utilise the possibilities of the technology for theft prevention. A major problem of fashion retail stores is that out of sight in the fitting room, thieves are able to remove the security tags protecting the products. Our solution tackles precisely this problem by detecting attempts to remove the tag from a product.
Shopguard is uniquely positioned in the market, with significant experience and track record in Electronic Article Surveillance (EAS) solutions and expertise in latest RFID technologies. This enables us to develop shop security solutions that fully exploit the possibilities of RFID technology.
Our overall objective is to successfully commercialize DetecTag on the global market by the end of Phase 2 of the SME Instrument and achieve a decent market presence and sharp growth. In the present Phase 1 project we are going to validate the DetecTag concept beyond our current customer base to make sure that our long-term development objectives are in line with the current and expected requirements of our target market.
Palabras clave
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-1
Régimen de financiación
SME-1 - SME instrument phase 1Coordinador
1037 Budapest
Hungría
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.