Description du projet
Une technologie d’identification par radiofréquence pour prévenir les vols à l’étalage
Les voleurs qui retirent les étiquettes de sécurité des marchandises représentent un problème majeur pour les magasins de mode. La technologie d’identification par radiofréquence (RFID) étant de plus en plus utilisée dans le commerce de détail pour améliorer la gestion des stocks, elle peut également constituer un outil efficace de prévention des vols. Shopguard Systems Limited, qui dispose d’une grande expérience en matière de solutions de surveillance électronique des articles, a développé la solution DetecTag basée sur la RFID qui détecte les tentatives de retrait de l’étiquette d’un produit. Le projet DetecTag financé par l’UE permettra de valider le concept DetecTag au-delà de sa clientèle actuelle. La prochaine étape sera la commercialisation mondiale de DetecTag.
Objectif
Shopguard Systems Limited (www.shopguard.com) has become a leading player on the retail security market in the past 25 years. Shopguard provides tailor-made shop security solutions for retailers all over the world. Through our extensive sales channels with subsidiaries and partners on 4 continents, Shopguard has supplied more than 30,000 retail stores worldwide in more than 40 countries to date. Customers include the largest multinational retailers and brands like Marks & Spencer, Tesco, Auchan, Billa, Spar, Tezenis, Reima, van Graaf, Telenor, T-mobile, SFR, Orange, Virgin, Media Markt, Vodafone, Sony, Nokia or Barnes & Noble.
DetecTag is an RFID-based electronic article surveillance solution designed specifically to the needs of fashion retail stores. RFID technology is increasingly being used in retail, however, current solutions focus on its application for logistics and inventory management purposes; failing to utilise the possibilities of the technology for theft prevention. A major problem of fashion retail stores is that out of sight in the fitting room, thieves are able to remove the security tags protecting the products. Our solution tackles precisely this problem by detecting attempts to remove the tag from a product.
Shopguard is uniquely positioned in the market, with significant experience and track record in Electronic Article Surveillance (EAS) solutions and expertise in latest RFID technologies. This enables us to develop shop security solutions that fully exploit the possibilities of RFID technology.
Our overall objective is to successfully commercialize DetecTag on the global market by the end of Phase 2 of the SME Instrument and achieve a decent market presence and sharp growth. In the present Phase 1 project we are going to validate the DetecTag concept beyond our current customer base to make sure that our long-term development objectives are in line with the current and expected requirements of our target market.
Mots‑clés
Programme(s)
Appel à propositions
(s’ouvre dans une nouvelle fenêtre) H2020-EIC-SMEInst-2018-2020
Voir d’autres projets de cet appelSous appel
H2020-SMEInst-2018-2020-1
Régime de financement
SME-1 - SME instrument phase 1Coordinateur
1037 Budapest
Hongrie
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.