Objective
One of five travellers has purposely visited a destination they saw in a TV show. These tourist flows are usually welcomed by city municipalities because of their economic contribution. However, the effects on local communities are rarely taken into consideration and little is known about how popular representations in the media and the related tourist flows affect people’s self-perception and the local living conditions. Although sustainable tourism and locals’ engagement in tourism planning are at the core of the European Union agenda, anti-tourism sentiments have emerged in response to the negative effects tourism can have on local communities. For example, in a Spanish filming location for the TV series Game of Thrones, locals posted indignant messages such as “This is not Invernalia, you are now in Euskal Herria!” in public spaces.
The project proposes a place-based approach which combines ethnographic techniques and textual analysis to explore questions such as: Which films strongly influence travel decision-making? How accurately do films represent the identity of a place? In what way do these mediated representations affect locals’ sense of belonging? Spain, a tapestry of regional identities and one of the world’s top tourism destinations, will serve as a case study. By exploring the intersection between mediated representations, audience reception and media tourism in two unique cities, Barcelona and Sevilla, the investigation will contribute to the advancement of studies on European media tourism with the help of a novel mixed-method approach. It will serve to empower the locals in tourism-decision making and can be generalized to other European cities. The study will also design the first film tourism-policy and guide for sustainable film tourism in Spain. Collaborations with film and tourism organizations (e.g. Spanish Film Commission) will guarantee the societal relevance and exploitation of this project’s results.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions
MAIN PROGRAMME
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H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-MSCA-IF-2018
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
3062 PA Rotterdam
Netherlands
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.