Analysing the Impact of Media Tourism on Locals’ Identities and Sense of Belonging

Información del proyecto

Living in the media

Identificador del acuerdo de subvención: 843473

DOI

10.3030/843473

Proyecto cerrado

Fecha de la firma de la CE 10 Abril 2019

Fecha de inicio 1 Mayo 2020

Fecha de finalización 28 Enero 2023

Financiado con arreglo a

• EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions

Coste total

€ 187 572,48

Aportación de la UE

€ 187 572,48

Coordinado por

ERASMUS UNIVERSITEIT ROTTERDAM
Netherlands

Objetivo

One of five travellers has purposely visited a destination they saw in a TV show. These tourist flows are usually welcomed by city municipalities because of their economic contribution. However, the effects on local communities are rarely taken into consideration and little is known about how popular representations in the media and the related tourist flows affect people’s self-perception and the local living conditions. Although sustainable tourism and locals’ engagement in tourism planning are at the core of the European Union agenda, anti-tourism sentiments have emerged in response to the negative effects tourism can have on local communities. For example, in a Spanish filming location for the TV series Game of Thrones, locals posted indignant messages such as “This is not Invernalia, you are now in Euskal Herria!” in public spaces.

The project proposes a place-based approach which combines ethnographic techniques and textual analysis to explore questions such as: Which films strongly influence travel decision-making? How accurately do films represent the identity of a place? In what way do these mediated representations affect locals’ sense of belonging? Spain, a tapestry of regional identities and one of the world’s top tourism destinations, will serve as a case study. By exploring the intersection between mediated representations, audience reception and media tourism in two unique cities, Barcelona and Sevilla, the investigation will contribute to the advancement of studies on European media tourism with the help of a novel mixed-method approach. It will serve to empower the locals in tourism-decision making and can be generalized to other European cities. The study will also design the first film tourism-policy and guide for sustainable film tourism in Spain. Collaborations with film and tourism organizations (e.g. Spanish Film Commission) will guarantee the societal relevance and exploitation of this project’s results.

Palabras clave

• media tourism
• film
• television
• local community
• identity
• mediated representations
• sustainability
• tourism policy
• Spain

Programa(s)

• H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions PROGRAMA PRINCIPAL
  
• H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility
  

Tema(s)

• MSCA-IF-2018 - Individual Fellowships
  

Régimen de financiación

MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)

Convocatoria de propuestas

H2020-MSCA-IF-2018

Coordinador

ERASMUS UNIVERSITEIT ROTTERDAM

• Aportación neta de la UEn: € 187 572,48
• Dirección: BURGEMEESTER OUDLAAN 50 ; 3062 PA Rotterdam ; Países Bajos
• Tipo de actividad: Higher or Secondary Education Establishments
• Coste total: € 187 572,48