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Cold Books in Hot Lands: Winning and Losing of Hearts and Minds in the Middle East

Descripción del proyecto

Un experimento editorial durante la Guerra Fría en Oriente Próximo

El Oriente Próximo, en particular Egipto e Irán, sufrió el impacto de la Guerra Fría tras la muerte en 1953 de Iósif Stalin, el segundo dirigente de la Unión Soviética. La creación de la editorial Franklin en Egipto, que ofrecía traducciones en los idiomas empleados en Oriente Próximo, contribuyó a transmitir la cultura estadounidense. El empeoramiento de la situación en la región a causa del apoyo de Estados Unidos a Israel, combinado con el auge del nacionalismo árabe y el islamismo iraní, impidieron que la editorial alcanzase su propósito. El proyecto coldbihot, financiado con fondos europeos, estudiará el papel de Franklin como impulsara de la diplomacia cultural estadounidense e investigará los motivos de su fracaso.

Objetivo

COLDBIHOT is an interdisciplinary and historical research project that explores the connection between Stalin’s death, the US-backed coup in Iran, and the opening of a US-sponsored publishing house (Franklin Publications) in Cairo in 1953. After Stalin died the American “battle of ideas” with the spread of communism entered a new phase. Key to this “cultural Cold War” was the use of various channels to spread (pro-US) liberal ideas around the world. Franklin was founded to support the translation of American books into the languages of developing countries. Franklin’s record was extensive: it operated for 27 years in 12 countries, publishing 3000 books. However, deep suspicions of US intentions in the Middle East and support for Israel, as well as the rise of Arab nationalism and of nativism and Islamicism in Iran, have complicated assessments of Franklin’s role in cultural life. Existing scholarship sees Franklin as propaganda, a mistake, or a form of cultural imperialism, borrowing from Cold War terminology to write it off as a lost battle for hearts and minds. COLDBIHOT looks beyond such a zero-sum game by investigating it as a US cultural diplomacy initiative to better understand what winning and losing hearts and minds means in practice. Two main questions are posed: 1) how and why did books come to play such a role in US cultural diplomacy, 2) how and why did Franklin fail to win the hearts and minds? These questions are important because the legacies of America’s cultural influence in the region remain contentious, and the contest between different forms of modernity and traditionalism continues throughout daily social life. By exploring Franklin’s dynamics, impact, and legacy in Egypt and Iran, this critical history of Franklin uses primary and secondary sources and employs documentary research, case studies, and semi-structured interviews to collect and analyse the data. Among others, this innovative project contributes to the global Cold War studies.

Ámbito científico

CORDIS clasifica los proyectos con EuroSciVoc, una taxonomía plurilingüe de ámbitos científicos, mediante un proceso semiautomático basado en técnicas de procesamiento del lenguaje natural.

Coordinador

UNIVERSITEIT LEIDEN
Aportación neta de la UEn
€ 281 358,72
Dirección
RAPENBURG 70
2311 EZ Leiden
Países Bajos

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Tipo de actividad
Higher or Secondary Education Establishments
Enlaces
Coste total
€ 281 358,72