Project description
Communicating our way to better health
Health communication professionals can play a powerful role in motivating people to eat better, quit smoking, and exercise. Creating an effective campaign – one that encourages long-lasting behaviour changes and improved public health outcomes – is not that easy. Campaigns face tough competition in a crowded media marketplace and need to compete with social trends. The EU-funded TheRealCompetition project will examine how to optimise public health campaigns in the context of health, investigating unhealthy media and peer content on social media. The project will implement a game-changing approach, connecting computational social science and neuroimaging to understand the neuropsychological processes that explain campaign effects.
Fields of science
Programme(s)
Funding Scheme
MSCA-IF-EF-RI - RI – Reintegration panelCoordinator
1012WX Amsterdam
Netherlands
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