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When Public Health Campaigns Warn You, but Your Friends Like to Drink – Connecting Computational Social Science and Neuroscience to Understand Real-World Health Behavior

Project description

Communicating our way to better health

Health communication professionals can play a powerful role in motivating people to eat better, quit smoking, and exercise. Creating an effective campaign – one that encourages long-lasting behaviour changes and improved public health outcomes – is not that easy. Campaigns face tough competition in a crowded media marketplace and need to compete with social trends. The EU-funded TheRealCompetition project will examine how to optimise public health campaigns in the context of health, investigating unhealthy media and peer content on social media. The project will implement a game-changing approach, connecting computational social science and neuroimaging to understand the neuropsychological processes that explain campaign effects.

Coordinator

UNIVERSITEIT VAN AMSTERDAM
Net EU contribution
€ 175 572,48
Address
Spui 21
1012WX Amsterdam
Netherlands

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Region
West-Nederland Noord-Holland Groot-Amsterdam
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00