Project description
One towel, multiple lives
On average, fitness centres are required to restock about 80 % of their towel supplies each year, incurring significant costs in waste management. ARPE's innovation breaks that model, selling microfibre towels with a purchase back option after their usable live to recycle them into cleaning cloths. A first demonstration with key stakeholders had 100 kgs of end-of-life towels turned to 2 500 cleaning cloths. By those estimates, ARPE expects to market around 48 million towels a year, or else EUR 98 million for the primary market. Production of cloths as second-live product is estimated to double ARPE's market potential, reaching EUR 176 million. The ARPE-CIRCULAR-TOWEL model is expected to contribute to more sustainable modes of industrial production.
Fields of science
- engineering and technologyenvironmental engineeringwaste managementwaste treatment processesrecycling
- engineering and technologymaterials engineeringfibers
- engineering and technologymaterials engineeringcolors
- social scienceseconomics and businessbusiness and managementbusiness models
- social scienceseconomics and businesseconomicssustainable economy
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1
Coordinator
08358 Arenys De Munt
Spain
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