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SUSTAINABLE AND CIRCULAR ECONOMY BUSINESS MODEL FOR TOWELS WITH MULTIPLE LIFES USING A TAKE-BACK SYSTEM

Project description

One towel, multiple lives

On average, fitness centres are required to restock about 80 % of their towel supplies each year, incurring significant costs in waste management. ARPE's innovation breaks that model, selling microfibre towels with a purchase back option after their usable live to recycle them into cleaning cloths. A first demonstration with key stakeholders had 100 kgs of end-of-life towels turned to 2 500 cleaning cloths. By those estimates, ARPE expects to market around 48 million towels a year, or else EUR 98 million for the primary market. Production of cloths as second-live product is estimated to double ARPE's market potential, reaching EUR 176 million. The ARPE-CIRCULAR-TOWEL model is expected to contribute to more sustainable modes of industrial production.

Call for proposal

H2020-EIC-SMEInst-2018-2020

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Sub call

H2020-SMEInst-2018-2020-1

Coordinator

MANUFACTURAS ARPE, SL
Net EU contribution
€ 50 000,00
Address
Calle Can Victoriano 12, Poligono Industrial Torre Puig
08358 Arenys De Munt
Spain

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Region
Este Cataluña Barcelona
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 21 429,00