The first video content management platform integrated with machine learning to centralize, organize and collect data from marketing videos

Informations projet

VIDMIZER

N° de convention de subvention: 866861

DOI

10.3030/866861

Projet clôturé

Date de signature de la CE 13 Mai 2019

Date de début 1 Mai 2019

Date de fin 31 Août 2019

Financé au titre de

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Coût total

€ 71 429,00

Contribution de l’UE

€ 50 000,00

Coordonné par

VIDMIZER
France

Periodic Reporting for period 1 - VIDMIZER (The first video content management platform integrated with machine learning to centralize, organize and collect data from marketing videos)

Période du rapport: 2019-05-01 au 2019-08-31

Résumé du contexte et des objectifs généraux du projet

Video rules the online world today: it will account for 80% of internet traffic by 2021 with nearly 50% of internet users looking for videos related to a product or service before visiting a store. Thus, 96% of B2B organizations use video marketing in their campaigns. It is one of the most popular strategies for marketers today, since it is a powerful medium to reach their audiences.

However, this increasing demand for online videos has led to a need for more efficient video content management solutions. Our solution belongs to the Global Digital Content Market which is expected to reach €107 billion by 2020 at a CAGR of 26%. It provides the first all-in-one video content management platform allowing users to edit, collaborate, store, host and distribute online videos. Delivered with integrated Artificial Intelligence, Product aims to give publishers insights into the success of their videos, providing end-users with real time information on the actual and potential impact of a video campaign for improved companies’ return on investment. Product is expected to save 20 times marketing teams’ productivity and increase customers engagement and sales.

We have planned several activities to ensure a successful commercialization by 2022. Technical objectives include the incorporation of predictive AI algorithms and video tracking to the existing version (TRL7), the optimization of its integration with third party platforms such as CRM, and the development of pilots with 20 companies to achieve TRL9. Commercial objectives involve the establishment of partnerships with consulting firms, business companies and video production companies, commercialization agreements and distribution and service agreements. Communication objectives focus on the development of commercial materials, website and newsletters, advertising in publications and presence in trade fairs.

This project has had as main goals to assess the technical feasibility of the objectives listed above, the commercial viability of our value proposition and the financial requirements of adjusting our working prototype to better serve the needs of our clients, compulsory requirement to launch successfully Product in the market.

Travail effectué depuis le début du projet jusqu’à la fin de la période considérée dans le rapport et principaux résultats atteints jusqu’à présent

We validated the technical, the commercial and the financial feasibility of our innovation project and established the plan for a global commercialization.

Technically, we analyzed how we are going to improve the design of our breakthrough innovation to offer our customer a key solution on the market. We established our roadmap to improve the prototype and implement the best features to truly empower our customer.

Our market research aimed to analyse the Online Video sector related to marketing and the needs of our target customers. We thoroughly analyzed our target markets and identified key market drivers that will fuel the adoption of our product. We analyzed key market barriers and risks and established their mitigation actions. We studied our competition landscape in the Global Digital Video content market and our freedom to operate analysis validated that our technology does not infringe any existing patent.

To speed-up post-project sales, we fine-tuned our commercialization strategy and established agreements and plans with a carefully thought partners in each our target countries.

Finally, we shaped our projected sales revenues from 2022 to 2025.

Progrès au-delà de l’état des connaissances et impact potentiel prévu (y compris l’impact socio-économique et les conséquences sociétales plus larges du projet jusqu’à présent)

To fully meet the need of video management, a platform shall display the following features: i) assistance with video editing, storage and sharing; ii) assistance with videos’ distribution through various channel; and iii) include automated performance analytics and predictive actions to optimize video search capability and marketing operations. Only with such considerations, a video content management platform can boost performances and answer to the need of the market.

Our innovation empowers large companies with marketing services and customer management services. The direct benefits of the use of our Product are: cost reduction of marketing team management (it saves 20 times marketing teams’ productivity by diminishing time spent on video management); Increase of brand awareness (54%); customers engagement (79% of people say a brand’s video has convinced them to buy a product); increase in sales (81%) and ease to use.

Our product will enhance marketing teams’ productivity allowing companies to focus on the final consumers’ needs and provide a better and personalised service to their customers. It will favour the transition from the one-way communication of current video campaigns to the creation of experiences for the consumers, addressing their real needs and not only trying to sell.

The incorporation of AI algorithms to predict consumers behaviours and better fit their needs will boost the creation of more qualified jobs in marketing, since the focus will be the consumers’ interests and they will be able to understand them.

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