Video rules the online world today: it will account for 80% of internet traffic by 2021 with nearly 50% of internet users looking for videos related to a product or service before visiting a store. Thus, 96% of B2B organizations use video marketing in their campaigns. It is one of the most popular strategies for marketers today, since it is a powerful medium to reach their audiences.
However, this increasing demand for online videos has led to a need for more efficient video content management solutions. Our solution belongs to the Global Digital Content Market which is expected to reach €107 billion by 2020 at a CAGR of 26%. It provides the first all-in-one video content management platform allowing users to edit, collaborate, store, host and distribute online videos. Delivered with integrated Artificial Intelligence, Product aims to give publishers insights into the success of their videos, providing end-users with real time information on the actual and potential impact of a video campaign for improved companies’ return on investment. Product is expected to save 20 times marketing teams’ productivity and increase customers engagement and sales.
We have planned several activities to ensure a successful commercialization by 2022. Technical objectives include the incorporation of predictive AI algorithms and video tracking to the existing version (TRL7), the optimization of its integration with third party platforms such as CRM, and the development of pilots with 20 companies to achieve TRL9. Commercial objectives involve the establishment of partnerships with consulting firms, business companies and video production companies, commercialization agreements and distribution and service agreements. Communication objectives focus on the development of commercial materials, website and newsletters, advertising in publications and presence in trade fairs.
This project has had as main goals to assess the technical feasibility of the objectives listed above, the commercial viability of our value proposition and the financial requirements of adjusting our working prototype to better serve the needs of our clients, compulsory requirement to launch successfully Product in the market.
