New Digital Pigment Printing System for every Surface, for every Industry, faster, with less energy requirements and with no water needs

Project Information

Green Drop

Grant agreement ID: 867189

DOI

10.3030/867189

Project closed

EC signature date 24 April 2019

Start date 1 May 2019

End date 31 August 2019

Funded under

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

CREAZIONI DIGITALI SRL
Italy

Periodic Reporting for period 1 - Green Drop (New Digital Pigment Printing System for every Surface, for every Industry, faster, with less energy requirements and with no water needs)

Reporting period: 2019-05-01 to 2019-08-31

Summary of the context and overall objectives of the project

Digital textile printing (DTP) was developed in the early 90’s and up to now it has provided many advantages compared to traditional textile printing (TTP) as the ability to print on both synthetic and natural fibres, high quality printing, high production speeds and reduction on resources as water and energy. DTP presents many opportunities to change the dynamics as well as the business models of the reference markets by the reproduction of complex designs very rich in both patterns and colours, reduction in production time from design creation to printing and environmental and economic sustainability. Nevertheless, DTP only represents the 2-3% of the global printing textile market due to its higher costs compared to TTP in industrial production.
In this context, the objective of GreenDrop is to develop a no-water one-step digital textile printing process applicable to all kind of textiles in order to reduce the costs of digital textile printing towards the replacement of traditional textile printing as well as to reduce the water consumption to zero (TTP consumes 50-60 litres of water per meter).

This section should include information on:

What is the problem/issue being addressed?
Why is it important for society?
What are the overall objectives?

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

In the technical viability plan we defined a complete project to implement the required technological upgrades like the development of the Ink and machinery, pre and post-treatments. In our commercialization plan: we carried out an in-depth analysis of the digital printing market and defined the most suitable IP protection and key activities to reach the go-to-market. In the financial feasibility study we perform a financial study with three different scenarios for the first 5 years of the commercialization.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

As a result of the feasibility study we estimated a project with a total duration of 24 months and a budget of ca. €1.05M to bring the product to market launch.
The result of our market study came to the result of a total addressable market TAM as the total EU textile market which demands new innovations in the scope of digital textile printing market comprising 171,072 companies with a market value of €178B, a serviceable available market, SAM of about 3421 companies and €3.6B market value and a Serviceable Obtainable Market (SOM) of 47 companies and €48.7M market value.
Our Freedom-to-Operate analysis came to the result that we do not infringe any intellectual property rights. We defined an IP strategy and updated our Commercialization plan to launch GreeDrop by 2021.
The financial feasibility study comes up with a solid forecast for 5 years.

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